Bhumika Chauhan
Some businesses are born from opportunity, others from necessity—and then there are those that emerge from a vision so clear, it changes the rules of the game. Fourtrek Global Pvt. Ltd., headquartered in Ahmedabad, belongs to the latter.
Launched in 2024 with a seed investment of ₹3 crore, Fourtrek Global is the brainchild of four seasoned leaders: Deepak Choudhary (MD & Founder), Pervinder Singh (Chairman & Co-Founder), Damandeep Singh (CEO & Co-Founder), and Amit Poddar (COO & Co-Founder). Collectively, they bring over 100 years of multi-industry leadership to the table. Today, under their stewardship, the group commands an impressive ₹135 crore turnover—but the numbers tell only part of the story.
A Holistic Growth Model
In a market where businesses often rely on a patchwork of service providers—one for marketing, another for operations, a third for funding—Fourtrek Global saw the inefficiency and designed a solution. Its model is built on four integrated verticals:
- Commercial – Crafting and executing market strategies that get products and services into the right hands, at the right time.
- Operations – Designing seamless, efficient systems that eliminate friction and enable scale.
- Services – Providing tailored consulting and functional expertise to address complex challenges.
- Strategic Investments & Capital Growth – Backing ventures with both capital and operational support to accelerate their growth trajectory.
This ecosystem approach ensures that clients move from idea to impact without the disconnect of fragmented strategies. “We don’t just consult or invest—we co-build,” says Deepak Choudhary.
Beyond Market Impact
For Fourtrek Global, growth is never just about revenue. The company’s people-first philosophy drives job creation, entrepreneurship development, and ESG-aligned initiatives. Every strategic decision is weighed not just for its commercial potential, but for its societal value.
“We believe businesses thrive when they add value to people’s lives,” notes Damandeep Singh. “That’s the foundation of everything we do.”
From Challenges to Milestones
Building an integrated business ecosystem was no small feat. Aligning diverse functions under one cohesive vision, earning client trust in competitive markets, and balancing rapid scaling with sustainability tested the leadership’s grit.
The answer lay in resilience, adaptability, and active listening. Challenges were treated as opportunities to refine strategies, deepen client relationships, and strengthen the company’s core.
The Next Chapter
Looking ahead, Fourtrek Global’s growth plan is ambitious:
- Expanding into Tier-1 and Tier-2 Indian cities while forging global partnerships.
- Investing in promising startups, particularly in healthcare, consumer goods, and technology.
- Launching digital transformation services to help clients harness AI, automation, and data analytics.
- Embedding sustainability deeper into its business DNA, ensuring every growth initiative aligns with ESG principles.
The vision? To evolve into a platform for innovation, transformation, and impact—a brand synonymous with purposeful growth.
Earning Industry Respect
Recognition has followed their results. Awards include the Business Excellence Award in Super Speciality & Critical Care Medicines Distribution (2023) and the Outstanding Business Leadership in Multi-Vertical Expansion & Investment Strategy Award (2025)—testament to their market credibility and leadership foresight.
Advice from the Founders
For aspiring entrepreneurs, the message is clear:
“Stay committed to your vision, but keep your strategies flexible. Build a team that shares your values. Treat relationships and trust as currency. And remember, lasting success takes time—patience and persistence are your greatest allies.”
From the drawing board to the marketplace, from local ventures to global ambitions, Fourtrek Global Pvt. Ltd. is proving that the future belongs to those who blend vision with execution, and profit with purpose.
Website: www.fourtrekglobal.com
Address: 104 Vraj Valencia, Behind Mahindra Showroom, Near Sola Bridge, Science City, Ahmedabad – 380060
