Bhumika Chauhan
In the fast-paced digital era, visibility is more than just an advantage — it’s a necessity. For Ashish Arora, founder of Nailing Minds, the mission has always been clear: help businesses earn their place in the digital spotlight with authenticity, transparency, and measurable results.
Born in a small town and now based in Noida, Uttar Pradesh, Ashish’s journey to entrepreneurship began early. At just 22 years old, in 2017, he started Nailing Minds with ₹3 lakh in savings, a laptop, and an unwavering belief that the internet could open doors for anyone willing to learn and persist. Now, at 30, he leads a thriving digital marketing company specialising in guest posting, link-building, outreach, and content marketing services.
The idea for Nailing Minds came from a keen observation. While working in the digital marketing industry, Ashish noticed a lack of quality and reliability in backlink outreach. Many businesses were offered quick fixes, but the results were either short-lived or damaging to their credibility. Ashish envisioned a solution built on trust — one where clients could expect genuine, high-authority placements that would strengthen their brand for the long term.
From day one, the focus was clear: quality over quantity. Each outreach campaign was designed to not just improve search engine rankings but also enhance brand authority and trust. The impact was significant — startups, agencies, and professionals began to see measurable growth in visibility and credibility. “We’re not here to sell links; we’re here to build reputations,” Ashish says.
But this success story was not without its challenges. In the early stages, convincing clients of the value of guest posting was difficult, especially without a portfolio to show. There were months of rejection, moments of doubt, and the constant need to balance work with personal well-being. Yet, Ashish turned these struggles into lessons: the importance of persistence, the necessity of networking, and the value of consistently delivering results.
His professional inspiration comes from industry leaders like Neil Patel, whose career embodies consistency, value creation, and authenticity. Ashish applies these principles in every client interaction — believing that long-term relationships are more valuable than short-term wins. This philosophy has earned Nailing Minds a loyal and expanding client base.
What sets Nailing Minds apart is its unique selling proposition — genuine, personalised outreach combined with full transparency. Every placement is carefully chosen for relevance and authority, ensuring long-term SEO benefits rather than short-lived spikes in rankings. It’s this integrity that differentiates the company in an industry where shortcuts are all too common.
Looking ahead, Ashish has ambitious plans. He aims to expand into international markets, diversify services to include influencer outreach, and create strategic partnerships with agencies and startups worldwide. His vision is to make Nailing Minds synonymous with trustworthy, high-impact digital growth solutions on a global scale.
Through his journey, Ashish has embraced key entrepreneurial learnings:
- Start small but think long-term — growth is a marathon, not a sprint.
- Trust is the foundation — when clients believe in you, business follows naturally.
- Stay curious — the digital world evolves quickly, and learning never stops.
- Value mental health — sustainable success comes from balance, not burnout.
To aspiring entrepreneurs, his advice is both simple and profound: “Don’t wait for the perfect conditions to start. Use what you have, focus on delivering real value, and genuinely care about your clients’ growth. That’s how you build something that lasts.”
The India Business Awards 2025 marks a milestone for Ashish — his first formal recognition on a national stage. For him, it’s more than an award; it’s validation of years of hard work, resilience, and commitment to doing things the right way.
From a determined 22-year-old with a dream to a digital entrepreneur helping brands make their mark, Ashish’s journey reflects the transformative power of vision and perseverance. As Nailing Minds continues to grow, one thing remains certain — Ashish is not just creating backlinks, he’s building lasting bridges between brands and the audiences that matter most.
