Malika Sadani, the Founder and CEO of The Moms Co., is a trailblazer in the Indian personal care industry. With a deep understanding of what mothers truly need, she turned a personal struggle into a thriving business that now serves millions of moms across India. Her journey from a concerned mother to a successful entrepreneur is an inspiring example of how passion, persistence, and purpose can create impactful change.
The Inspiration Behind The Moms Co.
Malika’s journey began when she was living in London. During her pregnancy, she struggled to find safe, toxin-free products for her newborn. The products available in the Indian market were either filled with harmful chemicals or did not meet global safety standards. Frustrated and determined, Malika saw an opportunity to fill this gap. She envisioned a brand that mothers could trust — one that offered natural, safe, and effective personal care products for moms and babies alike.
That vision led to the birth of The Moms Co. in 2016.
Building a Brand Moms Can Trust
From day one, Malika focused on creating a brand that placed moms at the center. Every product from The Moms Co. is made with natural ingredients, backed by science, and certified toxin-free by international agencies such as Made Safe and Australia’s Safe Cosmetics program.
Under Malika’s leadership, the brand rapidly expanded its product range — from pregnancy care and baby care to skincare, haircare, and wellness products for women. Today, The Moms Co. is one of the most recognized names in India’s natural personal care segment.
Entrepreneurial Journey and Challenges
Like many entrepreneurs, Malika faced her share of challenges. From raising initial capital to building a team that shared her vision, the early days were not easy. However, her determination and customer-centric approach helped the company grow steadily. She focused on transparency, quality, and education, using content marketing and customer feedback to constantly improve.
Malika also embraced digital marketing and e-commerce, ensuring that The Moms Co. was accessible across major online platforms like Amazon, Nykaa, and its own D2C website. This digital-first approach proved to be a key driver of growth, especially during the COVID-19 pandemic.
Recognition and Impact
Malika Sadani has received numerous accolades for her entrepreneurial achievements. She has been featured in Fortune India’s 40 Under 40, and The Moms Co. has received awards for excellence in mom and baby care products. But perhaps the most important recognition comes from the millions of mothers who trust the brand every day.