Aradhana Sultania, the owner of Array Interiors (www.arrayinteriors.co.in), has always been captivated by artistic drawings and sketches. Her passion for space planning and design drove her towards a career in architecture and interior designing. Aradhana nurtured a strong desire to work independently, and to bring her vision to life, she teamed up with her husband, who possessed extensive knowledge about materials. Together, they laid the foundation of Array Interiors, with her husband’s support serving as a cornerstone for the business.
In 2010, Aradhana Sultania officially established Array Interiors, specializing in residential interiors. However, as the years progressed, Array Interiors expanded its reach and began playing a pivotal role in designing not only homes but also commercial spaces and more. Aradhana believes that interior design adds a touch of uniqueness to any space, offering individuals a chance to express their individuality through their surroundings.
Array Interiors addresses the needs of individuals who are on a budget by creating designs that align with their financial constraints. Aradhana’s ability to accommodate different budgets became a significant strength of her business. However, she aspires to expand the company’s specialization to include the commercial sector in the future. Her entrepreneurial journey began with a strong desire to explore her creativity, which ultimately led her to establish her own company.
Aradhana faced her fair share of challenges as an entrepreneur, particularly in a competitive market. It was during this period that she realized the importance of developing a strong unique selling proposition (USP) to differentiate herself. By prioritizing the budgetary concerns of her clients, she carved out a niche for herself in the industry. Aradhana’s approach to work, her vast knowledge, and her wealth of experience set her apart as an entrepreneur. Every project she undertakes holds a special place in her heart, but the first project she ever received holds an even more significant sentimental value to her.
According to Aradhana, a deep understanding of client requirements, tastes, and budgets is of paramount importance in gaining their trust when designing their space. She recognizes that each client is unique, and taking the time to comprehend their individual needs is crucial, as projects often involve a close collaboration lasting three to six months.
Aradhana offers a valuable lesson to budding architects and designers: to trust themselves and their creative instincts. She believes that self-confidence and unwavering belief in one’s abilities are crucial for success in the field. By trusting in their own unique vision and ideas, architects and designers can confidently navigate their professional journeys, creating innovative and remarkable spaces that leave a lasting impact on clients.