Founder Editor Team
Mufti, a leading men’s retail apparel and accessories brand, has carved a niche for itself in the Indian fashion landscape since its inception in 1998. Founded by Kamal Kushlani, Mufti has evolved into a multi-crore name in the space, known for its progressive and contemporary designs tailored for Indian men. The brand’s journey from humble beginnings to prominence is a testament to Kamal’s vision, determination, and entrepreneurial spirit.
Kamal Kushlani’s journey in the world of fashion began with humble origins. Initially working at a cassette company, he harbored a passion for retail fashion but lacked the means to pursue his dream. However, his keen observation of the market dynamics sparked an idea to introduce progressive fashion styles tailored specifically for Indian men. Recognizing the saturation of similar styles in the market, Kamal envisioned filling the gap with unique and innovative offerings.
In 1992, Kamal took his first step towards realizing his vision by launching the ‘Mr & Mr’ shirt company. Despite facing financial constraints, he was undeterred and managed to kickstart the venture with a modest loan of Rs 10,000 from a relative. This early endeavor laid the groundwork for Kamal’s foray into the world of fashion entrepreneurship and set the stage for the future success of Mufti.
In 1998, Kamal’s aspirations took a concrete form with the inception of Mufti. The brand’s name, derived from the colloquial term ‘muft,’ meaning ‘casual’ or ‘free,’ reflects its ethos of offering relaxed yet stylish attire for the modern Indian man. From the outset, Mufti set itself apart with its innovative designs, eclectic patterns, and unconventional approach to men’s fashion.
Mufti quickly gained traction among consumers seeking fashion-forward alternatives to traditional menswear. Its unique blend of contemporary aesthetics and Indian sensibilities resonated with a diverse audience, propelling the brand to new heights of success. With each collection, Mufti continued to push the boundaries of design, introducing bold colors, experimental silhouettes, and cutting-edge fabrics to its repertoire.
Over the years, Mufti has expanded its product offerings to encompass a wide range of apparel and accessories, including jeans, shirts, t-shirts, jackets, footwear, and more. The brand’s commitment to quality craftsmanship, attention to detail, and customer satisfaction has earned it a loyal following and cemented its position as a frontrunner in the Indian fashion industry.
In addition to its innovative designs, Mufti has also distinguished itself through strategic marketing initiatives and brand collaborations. Leveraging digital platforms and social media channels, the brand has engaged with its audience and cultivated a strong online presence. Collaborations with celebrities, influencers, and fashion icons have further bolstered Mufti’s appeal and enhanced its brand image.
Looking ahead, Mufti remains committed to its core values of creativity, authenticity, and inclusivity. With a keen eye on evolving fashion trends and consumer preferences, the brand continues to push the boundaries of men’s fashion and inspire confidence in its patrons. As Mufti embarks on the next phase of its journey, it remains poised to shape the future of Indian menswear and leave an indelible mark on the fashion landscape.
