Founder Editor Team
In the ever-evolving landscape of entrepreneurship, stories of young innovators breaking away from conventional paths to forge their own destinies are both inspiring and emblematic of the spirit of enterprise. Such is the narrative of Akanksha Sharma and her brother, Tanay Sharma, the visionary siblings behind CITTA WORLD, a premium bath and skincare brand for babies.
Refusing to succumb to the allure of their family business, Akanksha and Tanay embarked on a journey of entrepreneurial reinvention, determined to carve out their own legacy in the competitive world of consumer goods. Their decision to chart an independent course proved to be a pivotal moment, leading to the creation of CITTA WORLD and setting the stage for a remarkable entrepreneurial journey.
Founded in Pune, India, in 2021, CITTA WORLD represents the culmination of the siblings’ shared vision, fueled by a passion for quality, natural ingredients, and a commitment to providing the best care for infants and toddlers. The brand’s emergence onto the scene marked a departure from traditional business paradigms, reflecting Akanksha and Tanay’s boldness and entrepreneurial spirit.
Central to the genesis of CITTA WORLD is Akanksha Sharma, whose return to India at the age of 22 after completing her education in Apparel Industry Management from the prestigious Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, United States, served as a catalyst for change. Armed with a deep understanding of industry dynamics and consumer preferences, Akanksha set out to disrupt the status quo and redefine the standards of baby skincare.
Together with her brother Tanay, Akanksha embarked on the ambitious endeavor of building CITTA WORLD from the ground up, leveraging their complementary skills, shared values, and unwavering determination. Their collective vision for the brand was rooted in a commitment to excellence, authenticity, and sustainability, guiding every aspect of CITTA WORLD’s development and growth.
From sourcing the finest natural ingredients to formulating gentle and safe skincare products, Akanksha and Tanay spared no effort in ensuring that CITTA WORLD adhered to the highest standards of quality and integrity. Their dedication to crafting premium offerings resonated with discerning consumers seeking safe, effective, and environmentally conscious alternatives for their little ones.
Despite the challenges and uncertainties inherent in entrepreneurship, Akanksha and Tanay’s perseverance paid off as CITTA WORLD rapidly gained traction in the market. With a focus on innovation, customer-centricity, and social responsibility, the brand quickly garnered a loyal following and distinguished itself as a leader in the competitive landscape of baby skincare.
By the end of FY24, CITTA WORLD had achieved a remarkable milestone, generating €1.5 Cr in revenue—a testament to the siblings’ entrepreneurial acumen, creativity, and resilience. Their success not only validated their decision to pursue their entrepreneurial dreams but also served as an inspiration to aspiring innovators and changemakers around the world.
As Akanksha and Tanay continue to chart the course for CITTA WORLD’s future, their story serves as a testament to the transformative power of passion, determination, and sibling synergy. Through their unwavering commitment to excellence and their dedication to making a positive impact, they have not only redefined the boundaries of possibility but also exemplified the boundless potential of youthful ambition and entrepreneurial spirit.
