Founder Magazine Team
Ground 11 Architects, founded by Pranav Iyer in 1998, has emerged as a beacon of innovative, culturally sensitive, and impactful architectural solutions. With a vision rooted in a profound appreciation for diverse cultures and a commitment to sustainable design, Ground 11 has grown to become a leader in themed and branded environment design. The firm’s projects range from expansive townships to immersive theme parks and dynamic live/work/play destinations, transcending geographical boundaries with offices in Pune, Addis Ababa, Nairobi, and Los Angeles.
Ground 11 operates with a strong team of 20 professionals led by the Pune office. The firm’s approach to design is multifaceted, emphasizing cultural diversity, community engagement, and sustainability. Their projects positively impact society by generating employment opportunities, attracting investment, and revitalizing urban areas. Ground 11 integrates green building principles to minimize their ecological footprint while fostering global citizenship through cultural exchange and dialogue. They also advocate for architectural education and professional development through mentorship programs, workshops, and academic partnerships.
Specializing in residential, hospitality, technology buildings, master planning, and interior design across scales, Ground 11 addresses several societal challenges. Their designs tackle urbanization and population growth by creating efficient, sustainable urban environments, including high-density housing and mixed-use developments. They promote social cohesion through accessible public spaces and affordable housing, while integrating sustainable design practices to mitigate environmental impacts and enhance resilience. Ground 11’s projects celebrate and preserve cultural heritage, stimulate economic development, generate employment, and prioritize human-centered design to promote physical and mental wellness.
Ground 11’s unique selling proposition lies in their culturally sensitive and inclusive designs that integrate local heritage with global innovation. They excel in sustainable practices, creating immersive themed environments and fostering community engagement. Their expertise spans various sectors, prioritizing health and well-being. With a commitment to education and professional development, Ground 11 delivers impactful architectural solutions that resonate globally while addressing local needs.
Looking ahead, Ground 11’s future prospects are robust, particularly in regions facing rapid urbanization and economic challenges. In emerging markets like India, Africa, and the Middle East, their expertise in affordable housing, sustainable urban development, and culturally resonant designs positions them to address pressing local infrastructure needs. By focusing on community engagement and environmentally responsible practices, Ground 11 aims to create resilient, adaptable spaces that support economic growth and improve the quality of life for local populations, even amidst global economic uncertainties.
Pranav Iyer’s decision to start Ground 11 was driven by a commitment to creating culturally sensitive and impactful architectural solutions, backed by long-standing support from loyal patrons. The firm’s establishment was fueled by a need for inclusive, sustainable architecture that resonates with local communities and addresses their unique needs. Inspired by architectural giants like Peter Zumthor, Rem Koolhaas, and Frank Lloyd Wright, Pranav’s philosophy is shaped by a focus on sensory experiences, innovative urbanism, and organic architecture that harmonizes with nature.
As an entrepreneur, Pranav faced numerous challenges, including navigating economic fluctuations, managing diverse client expectations, and fostering innovation within budgetary constraints. These experiences underscored the importance of adaptability, resilience, and maintaining a clear vision. Overcoming these obstacles required a collaborative approach and a commitment to continuous learning. On a personal level, balancing professional and personal life has been a journey of growth, with family support providing stability and perspective.
Starting Ground 11 required a clear vision for innovative, culturally resonant architecture, along with financial acumen and strategic partnerships. Building a diverse, talented team committed to excellence and sustainability was critical. Leveraging the support and trust of long-standing patrons provided the confidence and credibility needed to launch the firm. Continuous learning, adaptability, and a rigorous understanding of market dynamics were essential for navigating the complexities of the architecture industry and ensuring long-term success.
Ground 11’s market opportunity was identified through long-term professional relationships that provided deep insights into the specific needs and challenges faced by various communities and clients. By prioritizing trust and collaboration, the firm developed solutions that were both innovative and highly relevant, ensuring sustainable success and impactful outcomes.
Pranav’s focus on actively listening and understanding diverse perspectives has been essential in devising innovative solutions. The combination of patience, resilience, and a commitment to continuous learning has equipped him to navigate complex challenges effectively. These attributes, coupled with a deep passion for architecture, have driven Ground 11 towards impactful and sustainable projects.
Several projects stand out for their profound impact and personal connection, such as a school for girls in Ghana, a hospital design in Pune, and a community church in Lagos. Currently, Ground 11 is deeply engaged with an ongoing residence near Pune and the restoration of a Roman estate in Italy, exemplifying their passion for creating spaces that honor cultural heritage and foster community well-being.
Pranav views the shift towards sustainable and green architecture as a critical imperative for the future of the built environment. Genuine sustainability requires a holistic approach that integrates environmental, economic, and social dimensions. Architects and developers must prioritize authentic, measurable outcomes over aesthetic gestures, ensuring that sustainability is embedded in the very fabric of their projects. Only through this dedicated and honest approach can resilient, healthy, and thriving communities be created for future generations.
Understanding client psychology and requirements is paramount in architecture, complementing technical knowledge and skill. Empathetic listening and keen observation allow Ground 11 to grasp clients’ explicit needs and underlying motivations, creating spaces that not only meet functional demands but also resonate emotionally with users. By aligning design solutions with clients’ visions and aspirations, Ground 11 ensures more successful, personalized, and meaningful outcomes.
Entrepreneurship and the architectural profession have taught Pranav several key lessons, including the importance of adaptability and resilience in the face of challenges, building strong collaborative relationships, integrating sustainable and culturally sensitive practices, and maintaining a balance between professional and personal life. These elements are crucial for sustained passion and creativity.
To budding architects and designers, Pranav emphasizes the importance of continuous learning and adaptability. Staying abreast of new technologies, materials, and methodologies is crucial. Prioritize sustainability and cultural sensitivity in your designs, cultivate strong communication and empathy skills, be resilient and patient, and embrace collaboration. Value diverse perspectives and remain committed to innovation and excellence in your work.
Ground 11 has received several awards and accolades, including recognition from Blindwink, FOAID, AESA Pune, Asia Architecture Design Awards, National Design Awards, and Architizer. They have been featured in publications such as Architecture + Design and MGS Architecture, where they have been listed among the top 50 architects and top 50 sustainable architects of the year multiple times.
Ground 11 Architects, under the visionary leadership of Pranav Iyer, continues to impact societies globally with their innovative, sustainable, and culturally sensitive architectural solutions. Through their dedication to community engagement and excellence, Ground 11 fosters a future where architecture enriches lives and honors cultural heritage.
