Founder Editor Team
In the heart of Bangalore, Alluring Lens Studios stands as a beacon for those seeking to capture the most precious moments of their lives. The studio, led by sisters Akanksha and Anchal Rajput, has quickly established itself as a leader in the field of maternity and portrait photography. This success is even more remarkable given the sisters’ unconventional path into the world of professional photography.
Akanksha and Anchal, did not begin their careers behind the lens. Both started in more traditional roles—Akanksha as an engineer and Anchal in UI/UX design. These professions honed their problem-solving skills, attention to detail, and technical acumen, all of which would prove invaluable in their later work as photographers. Yet, despite their achievements in these fields, both felt an undeniable pull toward photography. What began as a simple hobby gradually turned into a passion that neither could ignore. The sisters spent countless hours experimenting with different techniques, learning the intricacies of composition and lighting, and ultimately discovering a new way to tell stories.
The transition from engineering and design to photography was not without its challenges. It required a leap of faith and a significant shift in mindset. However, Akanksha and Anchal found that their backgrounds offered unexpected advantages. The analytical thinking and systematic approaches they had developed in their previous careers allowed them to approach photography with a unique perspective, blending creativity with precision. They began freelancing, initially working on small projects, and soon their talent and dedication caught the attention of a broader audience.
In March 2021, they decided to formalize their passion into a business, and Alluring Lens Studios was born. Starting from the living room of their home, the sisters poured their heart and soul into building their brand. Their dedication paid off, and in just three years, they had transformed their side hustle into a thriving business with a fully equipped studio. Their success is evident in the numbers: over 400 shoots conducted and a turnover that has grown to 50 lakhs, from an initial capital investment of 10 lakhs.
Their work has resonated with a wide audience, particularly in the niche of maternity photography. Akanksha and Anchal have made it their mission to empower expectant mothers, capturing the beauty and emotion of pregnancy in a way that is both artistic and deeply personal. Their approach goes beyond merely taking pictures; they create experiences that allow women to celebrate their bodies and the profound changes they are undergoing. This focus on maternity photography is not just a business decision but a reflection of the sisters’ belief in the importance of honoring this transformative phase of life.
In a market that is becoming increasingly saturated, Alluring Lens Studios has managed to stand out by offering a unique blend of technical expertise and artistic vision. Their ability to capture the essence of pregnancy with sensitivity and style has become their trademark. They work closely with each client to understand their needs and desires, ensuring that every shoot is a personalized and memorable experience. This attention to detail and commitment to client satisfaction has earned them a loyal customer base and a reputation for excellence.
The impact of their work extends beyond just the images they produce. By celebrating the beauty of pregnancy and the emotional connections within families, they contribute to a broader societal shift toward embracing and normalizing the physical and emotional changes that accompany motherhood. Their photography helps to strengthen familial bonds and provides tangible memories that families can cherish for a lifetime.
Despite their success, Akanksha and Anchal remain committed to continuous growth and innovation. They recognize that the photography industry is dynamic, with new trends and technologies emerging regularly. To stay ahead, they invest time in learning new techniques, experimenting with different styles, and staying attuned to the evolving preferences of their clients. They understand that the key to long-term success lies in their ability to adapt and evolve, both as artists and as business owners.
The sisters’ entrepreneurial journey has not been without its challenges. Like many small business owners, they faced significant hurdles in the early stages, particularly in building a client base and establishing their brand. Financial management was another challenge, requiring careful budgeting and strategic planning to ensure the business’s sustainability. However, through persistence and a willingness to learn, they overcame these obstacles. Their experiences have taught them the importance of resilience, adaptability, and the value of building strong relationships with clients and peers.
Akanksha and Anchal draw inspiration from several figures in the photography industry, particularly those who have successfully blended artistry with entrepreneurship. Photographers like Amrita Samant and Ana Brandt have significantly influenced their work, particularly in the field of maternity and newborn photography. These role models have shown them the importance of storytelling, technical mastery, and the ability to connect emotionally with clients through images.
The sisters’ journey as entrepreneurs has also been deeply personal. They have had to balance the demands of running a business with their personal lives, often navigating challenges that tested their resilience. However, these experiences have only strengthened their commitment to their craft and their clients. They have learned the importance of self-care, maintaining a healthy work-life balance, and seeking support from loved ones and peers when needed.
Starting Alluring Lens Studios required more than just technical skills in photography; it required a comprehensive understanding of business operations. From developing a solid business plan to managing finances and marketing their services, Akanksha and Anchal have worn many hats as they built their company. They have learned the importance of legal considerations, such as registering their business, obtaining necessary permits, and protecting their work through copyright measures. These elements are crucial for any business, particularly in the creative industries where intellectual property is a key asset.
Their success has also been driven by a commitment to providing exceptional client experiences. They understand that in a service-based industry, the quality of the client interaction is as important as the final product. This client-centric approach has been instrumental in building their brand and securing repeat business and referrals. They prioritize creating a comfortable and supportive environment during shoots, allowing clients to feel at ease and express themselves authentically.
As they look to the future, Akanksha and Anchal are excited about the prospects for Alluring Lens Studios. They see endless possibilities for growth, both in terms of expanding their client base and exploring new creative avenues. They are particularly interested in leveraging emerging technologies, such as advanced editing software and digital marketing tools, to enhance their services and reach a wider audience.
Their advice to aspiring entrepreneurs is rooted in their own experiences. They emphasize the importance of following one’s passion and being willing to take risks in pursuit of that passion. They also stress the value of continuous learning and adaptability, qualities that have been crucial to their success. For those starting in photography or any creative field, they recommend investing in the necessary equipment, developing a strong portfolio, and building a solid business foundation. They also highlight the importance of networking, both for professional growth and personal support.
