Aditya Gaur
Virat Kohli is not just a cricketing icon but also a savvy entrepreneur. Over the years, he has successfully invested in various businesses, making a mark in multiple industries. From fashion to fitness and hospitality, Kohli’s ventures reflect his personality and passion beyond the cricket field. In this blog, we will explore the top three businesses owned by Virat Kohli and how they have contributed to his growing empire.
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1. One8 – A Premium Lifestyle and Fitness Brand
One of the most successful businesses under Virat Kohli’s belt is One8, a brand that reflects his philosophy towards fitness and fashion. The One8 brand was launched in collaboration with Puma, a global sportswear giant, and has since expanded into multiple domains, including:
A. One8 by Puma – Sportswear and Athleisure
Virat Kohli partnered with Puma to launch One8, an exclusive line of athletic and casual wear. The brand includes:
- High-quality sports apparel
- Sneakers and running shoes
- Comfortable athleisure wear for everyday use
- Accessories such as caps and backpacks
One8 by Puma has gained immense popularity due to its high-quality products and Kohli’s personal involvement in design and marketing. The collection is available both online and in Puma stores across India, making it one of the most recognizable sports brands associated with a celebrity.
B. One8 Commune – A Chain of Restro-Bars
Expanding beyond fashion, Kohli ventured into the hospitality industry with One8 Commune, a premium restro-bar chain. First launched in Delhi, the brand has since expanded to several cities, including Mumbai, Pune, and Kolkata.
One8 Commune is known for its:
- Vibrant ambiance inspired by Kohli’s personal taste
- Diverse menu with international and Indian cuisine
- Luxurious and modern interiors
- A lively atmosphere attracting a young and elite crowd
This hospitality business is a testament to Kohli’s strategic thinking and his ability to tap into India’s growing urban dining culture.
2. Wrogn – A Youth-Oriented Fashion Brand
Kohli’s next big entrepreneurial success comes in the form of Wrogn, a youth-oriented fashion brand that reflects his bold and energetic persona. Launched in 2014, Wrogn has become a popular name in the men’s casual fashion segment.
Why Wrogn Stands Out
- Unique Designs – The brand is known for its quirky and rebellious fashion, aligning with the tastes of young India.
- Affordable Pricing – Unlike many premium fashion brands, Wrogn offers stylish apparel at competitive prices, making it accessible to a broader audience.
- Virat Kohli’s Personal Touch – Kohli is deeply involved in the brand’s design and marketing, making Wrogn an extension of his personality.
- Extensive Online and Offline Presence – Wrogn products are available on major e-commerce platforms like Myntra and Flipkart, as well as in retail stores across the country.
The brand has positioned itself as a symbol of confidence and individuality, resonating with millions of fans who aspire to emulate Kohli’s style.
3. Chisel – A Premium Fitness Chain
Virat Kohli has always been vocal about the importance of fitness, and he turned his passion into a business by launching Chisel, a premium fitness chain. Established in partnership with CSE (Cornerstone Sport & Entertainment), Chisel aims to revolutionize the fitness industry in India.
What Makes Chisel Unique?
- State-of-the-Art Facilities – Chisel gyms offer cutting-edge fitness equipment, ensuring a world-class workout experience.
- Holistic Training Approach – The gym provides personalized training plans, including strength training, endurance workouts, and even rehabilitation programs.
- Fitness Beyond Gyms – Chisel has also introduced digital fitness programs, allowing people to train at home with expert guidance.
- Virat Kohli’s Influence – Given Kohli’s dedication to fitness, his association with the brand adds authenticity and credibility, attracting thousands of fitness enthusiasts.
With India’s fitness industry growing rapidly, Chisel is set to make a significant impact by promoting a healthier lifestyle.
Conclusion
Virat Kohli’s success as an entrepreneur is as commendable as his cricketing career. Through One8, Wrogn, and Chisel, he has established himself as a business leader, leveraging his brand value and personal interests to create thriving ventures. His ability to diversify into different sectors—fashion, hospitality, and fitness—demonstrates his sharp business acumen and foresight.
Kohli’s businesses not only generate significant revenue but also inspire millions of young Indians to pursue entrepreneurship. Whether it’s One8’s stylish apparel and premium restro-bars, Wrogn’s bold fashion statement, or Chisel’s high-end fitness centers, each venture is a reflection of his persona, making them highly successful and influential in their respective markets.
With his continuous drive for excellence, we can expect Virat Kohli to expand his business empire even further in the coming years. If you’re a fan of Kohli or an aspiring entrepreneur, his journey offers valuable lessons in branding, diversification, and leveraging personal influence to build a successful business portfolio.
