Founder Magazine
In the ever-evolving world of business, some stories stand out not only because of the journey taken but also because of the values instilled along the way. The story of MD Vanjani, founder and chairman of Synergy Plus Business Consulting Group (SPBC), is one such remarkable tale. It is one of perseverance, global experience, and a relentless desire to make a difference.
The Beginnings: A Foundation Built on Excellence
MD Vanjani’s journey to entrepreneurship began in his academic years, where he quickly demonstrated a passion for excellence. He excelled academically at SRCC College, balancing rigorous studies with extracurricular activities, and was awarded numerous accolades in sports, arts, and public speaking. His dedication was not limited to academia alone. In addition to earning his B.Com (Hons.), Vanjani completed his Chartered Accountancy (CA) and Company Secretary exams in record time.
But Vanjani’s desire for excellence didn’t stop with academic achievements. With an unyielding spirit, he ventured into the corporate world, quickly climbing the ranks. Over the span of two decades, he worked as a CEO in Singapore and the UK, gaining valuable international experience that would prove pivotal when he eventually set out on his entrepreneurial journey.
However, it was in 2014, at the age of 59, when he took a significant leap of faith. With a wealth of experience and a vision to make a meaningful contribution to society, he decided to establish Synergy Plus Business Consulting Group (SPBC). The decision stemmed from a recognition of a gap in the market—companies and job seekers were struggling to connect. With his vast global exposure, he saw an opportunity to bridge this divide, combining recruitment, HR solutions, and management consultancy to provide businesses with the leadership and expertise needed to thrive in a competitive environment.
The Birth of SPBC
Synergy Plus Business Consulting Group was founded with a singular vision: to offer tailored recruitment, HR solutions, and strategic management consulting services to help businesses reach their potential. What began as a modest venture with an investment of ₹25 lakh quickly began to grow, thanks to Vanjani’s vast experience and his team’s commitment to excellence.
Based in Gurgaon, Haryana, SPBC focused on providing end-to-end services that would streamline the recruitment process, ensuring that businesses could access top-tier talent while simultaneously ensuring job seekers found roles that aligned with their skills. The company’s impact was immediate, as it began attracting a wide range of clients from multiple industries.
Today, SPBC is a thriving business with a turnover in the eight-figure range, employing 51 professionals, many of whom are experts in their fields. The firm operates with a self-sustaining, auto-growth trajectory and is consistently expanding its client base.
A Unique Approach to Business
From its inception, SPBC differentiated itself in a crowded market by offering highly personalized services. Unlike the larger players in the industry, such as the Big Four, SPBC’s approach was always customer-centric. The company understood that businesses needed more than just manpower—they needed experts who could drive growth, innovation, and sustainability. This philosophy was evident in their range of services, which included HR solutions, strategic management consulting, and comprehensive Chartered Accountancy services.
- HR Solutions: SPBC specializes in recruiting mid-to-senior-level professionals, including high-level positions such as CEOs and directors. By offering end-to-end HR services, the firm helps businesses optimize their workforce and foster long-term success.
- Strategic Management Consulting: Leveraging his extensive global experience, Vanjani and his team assist companies with transformation, market positioning, and risk management, ensuring their long-term growth and stability.
- Chartered Accountancy Services: SPBC offers expert services in financial structuring, taxation, forensic audit, private equity, debt management, and compliance, helping businesses maintain financial health while navigating the complex regulatory landscape.
Vanjani’s deep understanding of market trends and his dedication to providing proactive solutions allowed SPBC to stay ahead of the curve in a competitive market.
Facing Challenges and Overcoming Obstacles
Every entrepreneurial journey is riddled with challenges, and MD Vanjani’s story is no different. When he first launched SPBC, he faced stiff competition from industry giants. As a boutique firm, competing against the well-established Big Four firms was daunting, but Vanjani and his team overcame this challenge by offering more personalized, cost-effective, and client-focused solutions.
Another major challenge was talent acquisition. As a recruitment firm, securing the right talent was critical. Vanjani tackled this challenge by creating a culture of continuous learning, professional growth, and empowerment within SPBC. This focus on development not only attracted top talent but also helped retain it, fostering a loyal and motivated team.
The long business cycles that often characterize the consulting industry posed another challenge. Maintaining motivation and engagement through these cycles required strong leadership, strategic foresight, and a commitment to team development. Vanjani’s leadership and focus on nurturing his team became one of the key factors that allowed SPBC to thrive and expand.
A Vision for the Future
Looking ahead, Vanjani has ambitious plans for the growth of SPBC. With India’s rapidly expanding economy and an increasing demand for skilled manpower, the company is poised to take full advantage of these opportunities. Over the next decade, Vanjani aims for a 30%-40% year-on-year expansion. He believes that the future lies in leveraging technological advancements and market diversification across a range of sectors, including infrastructure, manufacturing, banking, IT, hospitality, and education.
Furthermore, SPBC is adapting to the ongoing technological revolution, particularly in areas like artificial intelligence (AI), which Vanjani believes will shape the future of business consulting and recruitment.
The Social Impact of SPBC
One of the most significant aspects of Vanjani’s journey is his commitment to creating social impact. Beyond providing services, SPBC is dedicated to empowering individuals and contributing to societal growth. With 80% of the company’s employees being women, Vanjani has championed diversity and inclusivity in the workplace. This emphasis on creating equal opportunities is an integral part of SPBC’s ethos.
Furthermore, the company’s work has directly contributed to addressing the high unemployment rate in India. By helping connect job seekers with the right opportunities, SPBC plays a crucial role in reducing the gap between job demand and supply. In doing so, it creates a more inclusive and equitable job market.
Recognition and Awards
MD Vanjani and SPBC’s exceptional services have not gone unnoticed. The company has received several prestigious awards, recognizing its excellence in the recruitment industry. In 2024, SPBC was featured in Passion Vista‘s “Achievers of Asia and Africa” cover story. The company was also honored with the Zee Blindwink India Business Award and recognized as the “Consultant of the Year 2023” by Global Hues Magazine.
Furthermore, Forbes India covered SPBC as one of the “Top Innovative Companies of the Year 2024,” a testament to the company’s continuous commitment to innovation and excellence.
Mr. MD Vanjani receiving India Business Awards 2025 for “India’s Leading HR Consultancy & Recruitment Company — Synergy Plus Business Consulting Group ” from Bollywood Actress Bipasha Basu
Lessons Learned and Advice for Aspiring Entrepreneurs
Looking back on his journey, MD Vanjani has learned several valuable lessons that have shaped his approach to entrepreneurship. He believes that success requires perseverance, dedication, confidence, and an ability to continuously learn and adapt. Vanjani’s global experience as a CEO provided the foundation for his success, but it was the real-life challenges he encountered that taught him the most valuable lessons.
For aspiring entrepreneurs, Vanjani offers the following advice:
- Believe in yourself, your country, and your Almighty.
- Identify the strengths in others and learn from them.
- Focus on your own growth rather than criticizing others.
- Stay humble and learn from every experience.
- Compete with yourself, not others.
- Age is not a limitation—lifelong learning is key to success.
- Embrace new technologies and stay ahead of the curve.
A Legacy in the Making
MD Vanjani’s journey is one of unwavering commitment, hard work, and a relentless pursuit of excellence. From starting with a modest investment of ₹25 lakh to building a thriving business with a turnover in the eight-figure range, SPBC has become a beacon of success in the consulting and recruitment industry.
As the company continues to expand and evolve, Vanjani’s ultimate goal is not just to build a successful business but to leave a legacy of achievement for future generations. His vision aligns with the broader goal of making India a “Viksit Bharat” (Developed India) by 2047, through innovation, dedication, and smart work.
