Founder Editor Team
India’s transition toward sustainable mobility has seen rapid progress over the past decade, and at the forefront of this movement stands Tarun Mehta, the dynamic CEO and co-founder of Ather Energy. Under his leadership, Ather has evolved from a college project into one of India’s most innovative electric vehicle (EV) startups, redefining the two-wheeler segment with its smart, connected, and high-performance electric scooters.
The Visionary Behind Ather Energy
Tarun Mehta, an alumnus of the Indian Institute of Technology (IIT) Madras, co-founded Ather Energy in 2013 along with Swapnil Jain. What started as a student venture focused on battery packs eventually turned into a full-fledged EV manufacturing company. Tarun’s vision was simple yet bold: to design and manufacture intelligent electric scooters that could compete with or outperform traditional petrol vehicles.
With a deep understanding of both engineering and market needs, Mehta played a crucial role in building Ather from the ground up—developing everything in-house, from the battery packs to the vehicle design and the operating system that powers their scooters.
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Building India’s Premium Electric Scooter Brand
Under Tarun Mehta’s leadership, Ather launched the Ather 450 series, which has become synonymous with premium electric scooters in India. These scooters are equipped with advanced features such as touchscreen dashboards, over-the-air updates, navigation, and fast charging.
Ather Energy also invested in building its own charging infrastructure, branded as Ather Grid, which now spans across multiple Indian cities. This bold move helped alleviate one of the biggest barriers to EV adoption—charging anxiety—and reinforced Ather’s commitment to offering a seamless ownership experience.
Financial Performance and Market Impact
In Q4 FY25, Ather reported INR 687.8 Cr in total income, reflecting a 29% year-on-year (YoY) growth in operating revenue. Although the company posted a net loss of INR 234.4 Cr, this represented a 17% YoY improvement, indicating improved financial efficiency and growing market traction.
Despite rising costs, Ather’s revenue growth highlights strong consumer demand for electric two-wheelers and increasing trust in the brand. Tarun Mehta’s emphasis on quality, performance, and in-house innovation continues to drive Ather’s growth in a highly competitive EV landscape.
A Long-Term Vision for a Greener India
Tarun Mehta has consistently advocated for policies and innovations that support electric mobility in India. From expanding Ather’s retail footprint to launching new scooter variants and investing in R&D, his approach is both aggressive and future-focused.
Looking ahead, Ather Energy aims to enhance localization, scale production capabilities, and introduce more affordable EV models—all while maintaining its premium brand identity.
Final Thoughts
Tarun Mehta’s journey with Ather Energy exemplifies how visionary leadership combined with deep technical expertise can drive large-scale change. In a country where two-wheelers dominate personal transport, his mission to electrify mobility is not just ambitious—it’s transformative.
As India embraces a cleaner, greener future, leaders like Mehta are proving that innovation, sustainability, and business success can go hand in hand.
