Founder Magazine Team
Avani Shah, aged 34, and Charmi Tolia, aged 27, are the dynamic duo behind StoreBeyond Marketing Solutions Private Limited, a venture that aims to revolutionize how small-scale businesses approach marketing and branding in the digital age. With a current turnover of 1 crore, achieved without any initial capital investment, Avani and Charmi are trailblazers in the field of creative graphics designing, social media marketing, bulk WhatsApp marketing, company branding, and printing collateral services.
Background and Inspiration
Both Avani and Charmi had successful careers in their respective fields—Avani in HR and Charmi in Marketing—before they decided to combine their expertise and entrepreneurial spirit to create StoreBeyond. Their journey began in 2019, but the true catalyst for their venture was the COVID-19 pandemic. Witnessing the struggles faced by small businesses during this challenging time inspired them to provide affordable yet effective solutions for bringing these businesses online.
Unique Selling Proposition
StoreBeyond’s success can be attributed to its unique approach to marketing and branding. With a commitment to 24-hour delivery, creativity in designing, quick turnaround time, and a strong backend team, they offer unparalleled services to their clients. Moreover, their emphasis on supporting women empowerment, with 90% of their team members being women, sets them apart in the industry.
Market Impact and Future Prospects
By providing affordable digital marketing solutions, StoreBeyond is empowering small businesses to thrive in an increasingly competitive market. Their future goal is ambitious yet achievable: to bring all businesses online while reaching a turnover of 1 crore. They also aspire to continue supporting women empowerment through their workforce.
Challenges and Learnings
Avani and Charmi have faced their fair share of challenges, particularly in building and sustaining a motivated team. However, their belief in nurturing a culture of growth and collaboration has helped them overcome these obstacles. They’ve learned that resilience and adaptability are essential traits for any entrepreneur, and they credit their team’s dedication for their success.
Advice to Aspiring Entrepreneurs
Their advice to budding entrepreneurs is simple yet powerful: never give up. They emphasize the importance of perseverance, especially in the face of adversity. Additionally, they stress the significance of establishing an online presence for any business, a lesson they’ve learned firsthand through their journey with StoreBeyond.
Recognition and Awards
Their dedication and innovation have not gone unnoticed, as they’ve been honored with the Indian Glory Award for Best Service Provider in Branding & Marketing.
Avani Shah and Charmi Tolia are not just entrepreneurs; they are visionaries who are reshaping the landscape of digital marketing and branding. Through StoreBeyond, they are not only achieving their own success but also empowering countless small businesses to thrive in the digital era. With their unwavering determination and commitment to excellence, they are sure to continue inspiring others on their entrepreneurial journey.
