Founder Magazine
Mirshad P.M, the dynamic founder and director of Simora Controls, embarked on his entrepreneurial journey in July 2018, driven by a deep understanding of the building management solutions sector. With more than ten years of experience as the Senior Sales Marketing Head for Johnson Controls, a leading USA-based company in the Middle East, Mirshad had the opportunity to hone his skills in sales, customer satisfaction, and business operations. His experience working across the kingdom, along with regular professional development training, shaped his approach to business and led him to found Simora Controls.
Before launching Simora Controls, Mirshad had already gained significant experience in the Indian market. He served as the Regional Manager for Mixwell Building Solutions in Bangalore and as the General Manager of Marketing at Craftgrama Collections LLP, a software company based in Kochi. These roles provided him with insights into both the corporate world and the local business environment in Kerala, helping him understand the unique challenges of the market.
From the very beginning, Simora Controls focused on providing high-quality building management solutions, specializing in surveillance security, automation, networking, intercom, fire fighting systems, and solar energy solutions. Simora Controls was founded with the vision of offering state-of-the-art technology while maintaining an unwavering commitment to customer satisfaction. The company’s office is based in Cochin, which acts as a hub for the Kerala market, and has expanded its services to the neighboring state of Karnataka, where it has completed over 2,000 projects.
In its early days, Simora Controls faced a major challenge: earning the trust of customers. As a new player in the market, many clients were hesitant to rely on the services of a startup. However, Mirshad was determined to overcome this obstacle, focusing on the quality of products, timely service, and building strong relationships with customers. Simora Controls became an authorized channel partner for several renowned brands, including Hikvision Prama India Security Surveillance Systems, Vyaapar Billing Software, and Adtech Company for theft alarm systems. These partnerships helped elevate the company’s profile and enhanced its credibility in the competitive market.
The core principle that sets Simora Controls apart from its competitors is its commitment to customer service. Mirshad emphasized the importance of time management, customer support, and follow-ups, ensuring that clients’ issues were resolved quickly and efficiently. His company’s customer-first approach has earned it a reputation for reliability and excellence. The company ensures that their trained staff is always available to address customer concerns, and even if a client does not reach out, Simora Controls takes the initiative to check in and confirm that issues are fully resolved. This dedication to exceeding customer expectations has played a key role in the company’s success.
Simora Controls also stands out by offering advanced surveillance systems that allow clients to remotely monitor their homes or businesses via mobile access. This feature has proven especially useful for clients who travel frequently or live abroad, as it gives them peace of mind knowing they can stay connected to their property at all times. In a market where security solutions are in high demand, Simora Controls offers a comprehensive range of products tailored to the unique needs of each customer.
The business’s growth has not been without its struggles. During the initial phase, one of the most significant challenges was establishing credibility. However, through hard work, exceptional customer service, and a commitment to delivering high-quality products, Mirshad and his team were able to gain customer trust and ensure long-term success. Personal struggles also impacted his professional life, but Mirshad emphasizes the importance of separating personal emotions from professional responsibilities, a lesson that has contributed to the company’s strong customer relationships.
Mirshad’s vision for the future is clear: expand Simora Controls’ reach further into Tamil Nadu while continuing to innovate and offer the latest technology to clients. The company is constantly working to introduce new products and services that align with the ever-evolving needs of the building management industry.
Mirshad credits much of his success to his father, who has been a source of inspiration throughout his life. Despite being over 60 years old, his father continues to work tirelessly, and his relentless dedication has been a guiding force for Mirshad. The lessons of hard work, perseverance, and staying focused on one’s goals have shaped his approach to business and leadership.
Reflecting on his journey, Mirshad emphasizes the importance of competing with oneself rather than others. He encourages aspiring entrepreneurs to stay focused, learn from their experiences, and constantly strive to improve. According to Mirshad, success doesn’t come from shortcuts but from hard work, consistency, and continuous self-improvement.
Simora Controls has already earned several prestigious awards, including Salesman of the Year from Johnson Controls (2014-2017), Kerala Business Excellence Award 2024, Hikvision Best Leadership Award, and Hikvision Outstanding Performance Award. These accolades are a testament to the company’s commitment to excellence and its dedication to providing exceptional service to its clients.
Simora Controls is not just a business—it is a testament to the power of perseverance, customer-centric values, and the relentless pursuit of innovation. As the company continues to expand its footprint across India and beyond, it remains grounded in the principles that have driven its success: customer satisfaction, professionalism, and a focus on continuous improvement.
