Founder Magazine Team
CP Advisor Digital Pvt Ltd, founded in March 2020, has rapidly emerged as a significant player in the Indian financial services sector. The company, headquartered at 303 Tower, Kashivishweshwar Complex, Jetalpur Road, Alkapuri, Vadodara, is the brainchild of three visionary leaders: Chetan Pal (Founder & CEO), Pradip Pal (Co-Founder & CMO), and Shubham Pal (Co-Founder & COO). The company has successfully transformed the lending landscape in India by creating a digital platform that connects Direct Selling Agent (DSA) partners with multiple NBFCs and banks, making financial services more accessible across the country.
The journey of CP Advisor began with a simple but powerful idea: to address the challenges faced by DSA partners and customers in the financial services sector. Before starting CP Advisor, Chetan Pal, at the age of 29, had gained valuable experience working with various fintech companies and NBFCs. This experience provided him with deep insights into the limitations and inefficiencies in the existing loan application process. DSA partners, who played a crucial role in bringing financial products to customers, were often restricted by geographical boundaries and limited options for processing loans. These challenges inspired Chetan to create a platform that would streamline the loan application process, empower DSA partners, and ultimately make financial services more efficient and accessible.
CP Advisor was launched with zero initial investment and operated out of a small office. Despite these humble beginnings, the company has achieved remarkable success in a short span of four years. Today, CP Advisor has completed loan disbursements totaling ₹1000 crore, a testament to the effectiveness of its business model and the dedication of its team. The company’s growth trajectory has been driven by its commitment to innovation and customer-centric solutions.
One of the key factors contributing to CP Advisor’s success is its fully digital process. The company has leveraged technology to create a seamless experience for its DSA partners, allowing them to easily apply for loans on behalf of their customers with any bank or NBFC. This digital-first approach has not only simplified the loan application process but has also significantly reduced the time required for loan approvals and disbursements. As a result, CP Advisor has become the only company in India to offer instant payouts to DSA partners with a 10-day payout cycle, a feature that has been instrumental in attracting and retaining a large network of over 6,500 DSA partners across PAN India.
CP Advisor’s impact on the market and society has been profound. By providing accessible financial services, the company empowers individuals to take control of their financial futures. The platform has enabled DSA partners to expand their operations beyond their local areas, reaching a wider customer base and contributing to a more financially independent and empowered society. The company’s efforts align with its vision of creating a more inclusive financial ecosystem where everyone has the opportunity to achieve financial independence.
The success of CP Advisor can also be attributed to the leadership and strategic vision of its founders. Chetan Pal, who has been the driving force behind the company, is known for his innovative thinking and strong vision for the future of financial services. His ability to identify opportunities and develop strategies that set CP Advisor apart from its competitors has been crucial to the company’s success. Chetan’s professional journey has been shaped by his passion for financial empowerment and his commitment to overcoming challenges through perseverance and adaptability.
Pradip Pal, who joined as Co-Founder and CMO in August 2023, has played a pivotal role in driving the company’s marketing and growth strategies. His deep understanding of market dynamics and customer needs has helped CP Advisor expand its reach and establish a strong brand presence in the competitive financial services sector. Pradip’s contributions have been instrumental in positioning CP Advisor as a trusted partner for both DSA agents and customers.
Shubham Pal, the youngest co-founder at 24, has brought a fresh perspective to the company’s operations. As the COO, Shubham has been responsible for streamlining processes and ensuring the seamless execution of the company’s vision. His leadership has been crucial in building a strong, dedicated team that shares the founders’ commitment to excellence and customer satisfaction.
The journey of CP Advisor has not been without its challenges. As an entrepreneur, Chetan faced several hurdles, including team building, addressing the needs of DSA partners, and providing services across different regions in India. Building a cohesive team and fostering a positive organizational culture required significant effort and dedication. To overcome these challenges, the founders focused on understanding the problems faced by their employees and partners. They experimented with different approaches and offered substantial incentives and services to motivate and support their team. By fostering a supportive and inclusive culture within the organization, CP Advisor was able to build a strong, dedicated team that has been instrumental in the company’s success.
In addition to overcoming internal challenges, CP Advisor has also had to navigate the complexities of the Indian financial services market. The company identified a significant gap in the market through a combination of industry experience and market research. The founders recognized that DSA partners faced limited options for processing loans and were restricted to their local areas. This realization led to the creation of a digital platform that would connect DSA partners with multiple NBFCs and banks, offering a diverse range of financing options to customers across India. This insight was crucial in positioning CP Advisor as a market leader in the digital lending space.
CP Advisor’s future prospects are bright. The company has ambitious plans to expand its network across PAN India, with a goal of opening over 50 branches by March 2025. Additionally, CP Advisor is exploring new opportunities in the financial services sector, including entering the P2P lending market. The company’s focus on innovation and customer-centric solutions will continue to drive its growth and success in the years to come.
Entrepreneurship has taught the founders of CP Advisor invaluable lessons. They have learned the importance of resilience in overcoming challenges, the power of adaptability in a rapidly changing market, and the need to build a strong, motivated team. Their journey has been one of continuous learning and growth, where embracing innovation and striving for improvement have been key to their success.
For aspiring entrepreneurs, the founders of CP Advisor offer valuable advice: Start with a clear vision and unwavering passion for your idea. Embrace challenges as opportunities to learn and grow. Surround yourself with a supportive team who shares your vision and values. Stay adaptable in a rapidly changing market, and always prioritize understanding and exceeding customer expectations. Most importantly, persevere through setbacks and believe in your ability to make a positive impact with determination and innovation.
CP Advisor’s achievements have not gone unnoticed. The company has been recognized with the prestigious Blindwink India Business Award in 2024, a testament to its impact on the financial services industry and its commitment to excellence.
CP Advisor Digital Pvt Ltd is a shining example of how a clear vision, innovative thinking, and a commitment to customer-centric solutions can transform an industry. The company’s journey from a small office with zero investment to a market leader in digital lending is a testament to the power of entrepreneurship and the potential for success in the Indian financial services sector. With ambitious plans for the future and a strong foundation built on innovation and customer satisfaction, CP Advisor is poised to continue its trajectory of growth and impact for years to come.
