Bhumika Chauhan
The hospitality industry in India has long been dominated by hotels and conventional lodging options. However, Shubham Pille, founder of Stay Ukiyo, saw an opportunity to challenge this status quo. At 26, he started a platform that would redefine travel experiences by combining comfort, personalization, and trust—all under one roof. Today, at 29, Stay Ukiyo has grown into a company boasting a GMV of ₹18 crores over three years.
Shubham’s journey began during the upheaval caused by the COVID-19 pandemic. Travelers were increasingly looking for private, homely spaces rather than crowded hotels. They craved flexibility, hygiene, and reassurance. Recognizing these evolving needs, Shubham conceptualized a model where every property is verified, curated, and personalized—a trust-driven alternative to traditional bookings.
The platform’s strength lies in its categorization and attention to detail. Properties are grouped into Classic, Luxe, and Elite, each offering a distinct experience. Every stay is Ukiyo-verified, ensuring that amenities, cleanliness, and design meet rigorous standards. Guests enjoy concierge-level services, from chefs and chauffeurs to curated local experiences. Partnerships with brands like Anavrin, Higher Villa, and Jalanta Stays provide diversity, ensuring every traveler finds a space that resonates with their preferences.
Innovation is at the heart of Stay Ukiyo. By merging technology with a human touch, Shubham ensures smooth bookings while maintaining personalized support. Plans for AI integration promise further automation, making the experience seamless for both travelers and partner properties. This approach is not just about efficiency—it’s about building trust and delighting guests at every step.
Challenges were inevitable. Shubham navigated brand collaborations, people management, and operational complexity, all while dealing with personal loss. The passing of his father deepened his resolve to build a business that could provide both professional and familial security. Support from mentors, family, and online communities helped him stay grounded and focused.
Stay Ukiyo also disrupts the market by empowering property owners. By listing homes on a verified platform, owners gain exposure, generate revenue, and contribute to tourism in emerging locations. Guests, on the other hand, receive transparent pricing, verified stays, and curated experiences, eliminating the stress of fragmented listings and inconsistent quality.
Shubham’s entrepreneurial philosophy emphasizes gratitude, patience, and consistency. He believes in solving small problems to create memorable experiences, balancing guest satisfaction with partner capabilities. His advice to budding entrepreneurs is clear: gain experience, embrace technology, work tirelessly, and celebrate incremental achievements.
Through Stay Ukiyo, Shubham Pille has reimagined hospitality in India. By fusing innovation with empathy, he offers more than accommodations—he delivers experiences, trust, and unforgettable memories, establishing a new benchmark for travel.
