Founder Editor Team
In the bustling streets of Hyderabad, amidst the cacophony of daily life, there lies a haven for those seeking a blend of tradition and modernity in their footwear. She & Me Jutti Store, founded by the visionary Zehra Shireen, is more than just a retail outlet; it’s a testament to resilience, breaking social norms, and pursuing dreams.
Zehra Shireen, a homemaker turned entrepreneur, embarked on this journey at the age of 38, driven by a passion to create a brand that transcends mere fashion. She envisioned a space where each jutti carries the essence of a journey—a fusion of tradition and modernity, reflecting the spirit of women who dare to dream.
Established on September 9, 2021, She & Me Jutti Store began its humble journey with a capital investment of Rs. 15 lakhs. Today, at 40 years old, Zehra Shireen looks back at the remarkable growth of her business, with an annual turnover exceeding Rs. 60 lakhs.
The impact of She & Me Jutti Store extends beyond the realms of commerce. Through a positive presence on social media, the brand has resonated with a diverse audience, offering not just footwear but an experience—a celebration of diversity within families.
The store boasts a diverse range of juttis, from traditional Punjabi and Rajasthani designs to modern, designer pieces adorned with floral patterns and mirrors. Each pair tells a story, offering customers a chance to express their style in a personalized way—a dream come true for footwear enthusiasts.
However, the journey of entrepreneurship is not without its challenges. In the early days, Zehra Shireen faced the daunting task of establishing her brand amidst fierce competition. Budget constraints and the quest for work-life balance added to the complexity of her journey. Yet, through perseverance and determination, she overcame these obstacles, learning valuable lessons along the way.
Key to the success of She & Me Jutti Store is its unique proposition—a fusion of tradition and modernity that sets it apart in the market. Zehra Shireen’s transition from homemaker to entrepreneur adds a personal touch to the brand, inspiring other women to venture into business and pursue their dreams.
As the business continues to thrive, Zehra Shireen remains focused on the future, with plans to expand the brand’s online presence and possibly open additional physical stores. With a strong foundation and a growing customer base, the prospects for She & Me Jutti Store are indeed promising.
In recognition of its excellence, She & Me Jutti Store was honored with the Blindwink – India Achievers Awards 2023 for Best Artistic Hand-crafted Jutti Brand from South India—a testament to the brand’s commitment to craftsmanship and innovation.
Reflecting on her journey, Zehra Shireen offers valuable advice to aspiring entrepreneurs—be confident, believe in yourself, and trust the process. Success, she believes, comes to those who dare to dream and persevere against all odds.
As She & Me Jutti Store continues to leave its mark on the world of fashion, it stands as a beacon of inspiration for those who dare to walk the path less traveled—a path guided by tradition, fueled by passion, and illuminated by the unstoppable spirit of women.
