Founder Magazine Team
A Vision Takes Flight: Inception and Ideation
In 2013, a young and ambitious entrepreneur, Vivek Rangabhashyam, had a vision of revolutionizing the digital marketing landscape. With a background as a 3D Animation Specialist, Vivek had worked on blockbuster franchise movies and educational videos, honing his skills and creativity. However, he yearned for something more, a venture that would impact businesses and society on a larger scale.
Markitome: A Digital Marketing Trailblazer
Fueled by the desire to help businesses thrive in the digital age, Vivek founded Markitome, a digital marketing agency. Armed with determination and a solid plan, he officially launched his venture on March 5, 2013. Markitome’s mission was crystal clear: to empower businesses to establish a strong online presence, boost sales, and achieve unprecedented growth.
Navigating the Early Challenges: Building Networks and Credibility
The initial phase was marked by challenges that tested Vivek’s mettle as an entrepreneur. However, he did not waver in his pursuit of success. Vivek recognized the importance of networking and building meaningful relationships. He joined renowned organizations such as BNI (Business Networking International), TiE (The Indus Entrepreneur), and NEN (National Entrepreneurship Network) to expand his reach and connect with business owners worldwide.
By 2014, Vivek’s efforts bore fruit, as he was appointed Support Ambassador of BNI Hyderabad. The recognition garnered increased visibility for Markitome across India. Vivek’s tenacity and networking skills helped the company gain credibility in the competitive market.
Spreading Wings: Investments and Diversification
In 2014, Markitome entered a new phase of growth, driven by Vivek’s passion for supporting startups. He invested in a mobile-app development company in Chennai and a Mixed Reality (MR) technology company specializing in virtual tours for real estate properties in Bangalore. These strategic investments not only diversified Markitome’s portfolio but also demonstrated Vivek’s commitment to nurturing promising entrepreneurs.
In 2016, Vivek co-founded Sea Ridges Financial Service (SRFS) in Hyderabad, venturing into the financial services sector. The move showcased his versatility and adaptability as an entrepreneur, enabling Markitome to broaden its impact on diverse industries.
Making an Impact: Educating and Consulting
Vivek’s journey as an entrepreneur was not just about business success; it was about giving back to society and empowering future generations. Passionate about educating young minds aspiring to be entrepreneurs, Vivek actively delivered guest lectures at prestigious universities like Jawaharlal Nehru Technological University Hyderabad (JNTU) and Osmania University (OU). His insights and guidance inspired countless students to dream big and venture into entrepreneurship.
Crisis and Resilience: Navigating the Pandemic
No success story is without its share of challenges. In 2020, the COVID-19 pandemic struck, bringing unprecedented disruptions to businesses worldwide. Markitome was not immune to the impact of the crisis. Faced with the possibility of a complete shutdown, Vivek and his team were forced to make tough decisions.
Looking back, Vivek acknowledged the need for more calculated risks and diversification in revenue streams. Despite the setbacks, Markitome emerged stronger and more resilient, adapting to the changing market demands and identifying new opportunities.
The Markitome Legacy: A Trailblazer in Digital Marketing
Markitome’s journey from inception to its current stature has been nothing short of remarkable. Vivek Rangabhashyam’s vision, determination, and innovative approach have shaped the company’s success and impacted countless businesses. With over 1400 businesses benefiting from their expertise, Markitome has played a pivotal role in driving growth and success in the digital realm.
A Beacon of Inspiration: Advice for Aspiring Entrepreneurs
Through his journey, Vivek leaves behind valuable advice for aspiring entrepreneurs. He emphasizes the significance of having a proactive attitude and embracing every task required for business growth. Vivek’s story is a testament to the power of networking, resilience, and continuous learning.
Awards and Accolades: Celebrating Excellence
Markitome’s unwavering commitment to excellence has earned the company numerous accolades. From being recognized as “The top 100 marketing and advertising company – 2019” at MADcon Dubai to receiving the “SMB Business Awards” in 2022 by Great Companies, the company’s achievements stand as a testament to its remarkable journey.
Continuing the Journey: Shaping a Digital Marketing Future
As Markitome continues to evolve, Vivek Rangabhashyam envisions creating a platform that educates and empowers business owners worldwide. By implementing cutting-edge digital marketing strategies and fostering collaboration, Markitome aims to drive business growth and inspire future generations of entrepreneurs.
Vivek Rangabhashyam’s success story with Markitome exemplifies the power of determination, innovation, and social responsibility. From a visionary inception to becoming a trailblazer in digital marketing, Markitome’s journey is a testament to the transformative impact of entrepreneurship. Vivek’s inspiring tale serves as a beacon of hope and motivation for budding entrepreneurs, showing them that with passion, dedication, and resilience, dreams can turn into reality.
