Mr. Vijay Subramaniam, an experienced professional in Research & Development within Mechanical and IT industries, embarked on his entrepreneurial journey in 2015 with Truewood Door Industries. Building on a legacy in the timber business spanning four decades, Mr. Subramaniam envisioned transforming raw materials into high-quality designer doors accessible to homeowners across India and beyond.
Truewood Door Industries stands out as a pioneer in customized designer doors, frames, and windows crafted from wood, veneers, brass, and copper. Their products, distinguished by a commitment to quality and innovation, cater to diverse architectural styles and client preferences. The company’s offerings include a wide array of designs, each meticulously crafted with three core layers for durability, VPT Grade for termite and borer resistance, and utilizing 100% hardwood that is kiln seasoned for stability.
Driven by a passion for excellence and a keen eye for market gaps, Mr. Subramaniam identified a critical need for doors that met international quality standards while offering extensive customization options. This insight led to the establishment of Truewood Door Industries, filling a niche where existing products fell short in terms of design variety, customization flexibility, and warranty assurance.
Beyond product innovation, sustainability remains a core value at Truewood Door Industries. By focusing on longevity and recyclability in their manufacturing processes, they contribute to sustainable architecture by ensuring their products endure through the years.
Mr. Subramaniam’s entrepreneurial journey underscores the importance of understanding client psychology and requirements. He emphasizes the need to empower clients with choices that align with their vision and budget, thereby fostering lasting relationships built on trust and satisfaction.
Reflecting on his entrepreneurial experience, Mr. Subramaniam highlights passion as a driving force behind success. He advises aspiring entrepreneurs to meticulously study market dynamics, devise robust growth strategies, and maintain unwavering dedication to their goals.
Truewood Door Industries has been recognized with accolades such as the Business Icon-2023 from “Tholil Emaiyam,” the Honest Man of the Year 2023 award, and honors from CNI and BNI, underscoring their commitment to excellence and ethical business practices.