Bhumika Chauhan
In an era obsessed with quick fixes, 24-hour deliveries, and instant relief, Vaidya Sanatan Mishra has chosen an unusual path: slowness. At just 32, this Ayurvedic practitioner leads Arogyawardhak Aushadhalay, a legacy institution established in 1930, with a philosophy that values time, detail, and authenticity over speed and volume.
The story began with his great-grandfather, the Raj Vaidya of Kashi, who treated kings with Ayurveda’s timeless wisdom. Nearly a century later, Sanatan has become the torchbearer of this tradition, not by racing against time but by redefining its pace. His policy of consulting no more than eight patients a day is as much a philosophy as it is a practice. “Detailed consultation is my USP,” he explains, underscoring his commitment to giving each patient undivided attention.
Sanatan’s journey into Ayurveda was shaped more by responsibility than ambition. While many measure success in numbers, he measures it in authenticity. “I started believing in Ayurveda, then living it, and eventually practising it,” he says. Every handmade medicine he prepares and every consultation he conducts is part of this larger calling.
Challenges, however, are constant. In today’s wellness market, Ayurveda is often reduced to spa treatments, cosmetic products, or quick remedies. Convincing people of its depth and seriousness is an uphill task. Add to this the intensive labor of sourcing and preparing genuine medicines, and the struggle becomes even more pronounced. Yet Sanatan views these not as obstacles but as filters that separate the authentic from the artificial.
The COVID-19 pandemic became a defining moment. As people worldwide sought immunity and holistic health, Sanatan brought Ayurveda into the digital space. Online consultations allowed him to carry his heritage global. What the crisis revealed was simple: Ayurveda is not ancient—it is eternal.
Sanatan’s approach to entrepreneurship is infused with discipline. He follows a self-imposed rule: the gap between idea and execution should be three seconds. This principle ensures he is always proactive, never hesitant. Whether it means cleaning his own workplace or leading his team, he lives by example. For him, entrepreneurship is not about commanding but about embodying.
His philosophy of growth is equally distinctive. He rejects the pressure of scaling according to markets, choosing instead to grow at a pace aligned with his values. “We want to scale within our own costs and not be driven by trends,” he explains. This vision ensures that Arogyawardhak Aushadhalay remains authentic and sustainable in a crowded market.
Recognitions like the Karamveer Blue Medal, the Jeevan Amrit Youth Icon Award, and invitations to present Ayurveda on Doordarshan and Akashvani are proof that authenticity still finds resonance in today’s world. But Sanatan considers these awards as affirmations, not finish lines.
His advice to young entrepreneurs is clear: start with trust, not fear. “Don’t chase illusions of greener grass. If you’re passionate, people will support you.” He also stresses teamwork, acknowledging that no one grows alone.
At 32, Sanatan stands as both a custodian of the past and a guide for the future. His refusal to hurry, his insistence on detail, and his commitment to authentic Ayurveda make him a rare figure in today’s fast-paced entrepreneurial landscape. He reminds us that true healing takes time, and some legacies are worth preserving—slowly, patiently, and authentically.
Website : https://www.vdsanatanmishra.in/
