Founder Magazine
In the lively streets of Mumbai, along the vibrant Manav Mandir Road, stands Tangerine Online Reputation Management (ORM)—a shining example of innovation, determination, and transformative vision. Established on March 8, 2015, by Kajal Ramesh Shah, the agency has grown from its modest beginnings into a leading force in the digital marketing space, helping businesses shape their online presence and reputation.
At the age of 39, Kajal began her entrepreneurial journey, armed with over a decade of corporate experience. A skilled communicator and strategist, she brought a wealth of expertise and an unwavering passion for storytelling to her venture. Her professional journey spans industries such as hospitality and event management, but it was during her time at Salaam Bombay Foundation that she showcased her ability to drive change. By leveraging her networks, she raised significant funds for impactful initiatives, establishing herself as a resourceful and driven leader. Reflecting on this transition, Kajal says, “My shift from corporate roles to development work was driven by a desire to expand my impact and better understand social causes. Becoming an entrepreneur was a natural progression.”
Tangerine ORM stands out as more than a typical digital marketing agency. It acts as a bridge, enabling businesses and individuals to navigate the challenges of the fast-evolving digital world. With services ranging from SEO and social media management to content creation and website design, the agency provides tailored strategies that help clients stand out in a crowded market. “Digital marketing is saturated, making it hard for brands to connect meaningfully with their audience. At Tangerine ORM, we create personalized, data-driven solutions that deliver measurable impact,” explains Kajal.
From an initial investment of INR 3 lakhs, the agency now generates an annual turnover of INR 35 lakhs, a testament to its profitability and effectiveness. Tangerine ORM has positioned itself as a trusted partner for businesses seeking to strengthen their digital presence.
Kajal’s journey, however, has not been without its challenges. Like many entrepreneurs, she faced financial uncertainties, the pressures of decision-making, and the challenge of balancing personal and professional commitments. Yet, her ability to focus on solutions and adapt to changing circumstances has been key to overcoming these obstacles. “Entrepreneurship isn’t just about building a business; it’s about personal growth. I’ve learned that patience and persistence are invaluable, especially when progress feels slow,” she reflects. Her keen attention to detail and problem-solving mindset ensure that every project meets the unique needs of her clients, setting Tangerine ORM apart in a competitive market.
Self-motivated and inspired by icons such as Steve Jobs and Sir Richard Branson, Kajal also credits personal mentors like Mohit Gulati and Padmini Sekhsaria for shaping her approach to leadership. With an eye on the future, she envisions taking Tangerine ORM global, working with international brands to amplify the agency’s impact. While her plans for 2025 remain under wraps, her ambition is clear: to establish Tangerine ORM as a global leader in digital marketing.
Kajal’s efforts have earned her notable accolades, including being recognized as “The Most Inspirational Business Leader to Look Out for in 2024” and her agency being named “The Most Trusted Company to Watch Out for in 2024.” These honors are a testament to her dedication and the impact of her work.From a small initial investment to building a thriving digital agency, Kajal Ramesh Shah’s journey is one of resilience, vision, and passion. Today, Tangerine ORM serves as a beacon of trust and innovation, helping businesses succeed while fostering a more ethical and transparent digital ecosystem. As Kajal sums up her journey: “Entrepreneurship is a journey of showing up every day, embracing challenges, and believing in the power of your vision.”
