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Meet Ludhiana man who started a kidswear brand and launched 35 stores in just 4 years – closing FY24 with Rs 80 Cr

Meet Ludhiana man who started a kidswear brand and launched 35 stores in just 4 years - closing FY24 with Rs 80 Cr
Meet Ludhiana man who started a kidswear brand and launched 35 stores in just 4 years - closing FY24 with Rs 80 Cr


Mi Arcus: Crafting a Legacy in Kidswear and Furnishing

In the vibrant tapestry of retail, Mi Arcus stands out as a shining star, weaving together the worlds of kidswear and kids’ furnishings. Founded in 2019, this retail brand has swiftly and successfully marked its presence, adorning North India with the charm of 35 stores. Behind this venture is Gian Singh, a visionary entrepreneur and scion of the Oster Group’s family legacy in Ludhiana, Punjab, who steered Mi Arcus into existence as a B2C extension of the esteemed parent company, Jawandsons Pvt Ltd.

Foundation and Growth: Established in 2019, Mi Arcus quickly carved a niche for itself in the competitive world of retail. Specializing in kidswear and kids’ furnishings, the brand identified a gap in the market for quality and stylish options for the younger demographic. The result was a rapid expansion that saw the opening of 35 stores across North India, making Mi Arcus a prominent player in the kidswear retail segment.

Visionary Leadership – Gian Singh: At the helm of Mi Arcus is Gian Singh, a dynamic entrepreneur and a member of the third generation of the Oster Group’s family legacy. His vision and strategic acumen have played a pivotal role in steering Mi Arcus towards success. Gian Singh’s commitment to quality, innovation, and customer satisfaction has been instrumental in shaping the brand’s identity.

B2C Extension of Jawandsons Pvt Ltd: Mi Arcus is not merely a standalone venture; it is intricately woven into the rich tapestry of the Oster Group’s legacy. As a B2C extension of Jawandsons Pvt Ltd, Mi Arcus draws upon decades of experience and expertise in the retail and manufacturing sectors. This seamless integration allows the brand to leverage the legacy while catering to the evolving needs of its discerning clientele.

Evolution of Oster Group: The roots of the Oster Group were planted in Ludhiana, Punjab, with an initial focus on hosiery. The group thrived by catering predominantly to Russian markets, establishing a strong foothold in the textile industry. The 2000s marked a significant evolution as the Oster Group diversified its portfolio to include home furnishings. This strategic move set the stage for the inception of Mi Arcus, expanding the group’s horizon and capturing the vibrant market for kidswear and furnishings.

Holistic Approach to Kidswear and Furnishing: Mi Arcus adopts a holistic approach, offering a curated collection that goes beyond fashionable kidswear. The brand’s foray into kids’ furnishings complements its clothing range, providing parents with a one-stop solution for all their children’s needs. This synergy enhances the shopping experience, making Mi Arcus a destination that caters comprehensively to the world of kids’ fashion and lifestyle.

Quality, Style, and Innovation: The success of Mi Arcus can be attributed to its unwavering commitment to quality, style, and innovation. The brand’s offerings showcase a fusion of comfort, trendsetting designs, and durability, ensuring that every piece resonates with the dynamic and playful spirit of children. Mi Arcus has managed to strike the delicate balance between aesthetic appeal and functionality, earning the trust and loyalty of its customers.

Community Impact and Employment: Beyond its commercial success, Mi Arcus has made a positive impact on the communities it serves. The establishment of 35 stores has not only contributed to the economic landscape but has also created employment opportunities, empowering local communities. This commitment to societal well-being aligns with the brand’s ethos of holistic growth.

The Future Unfolds: As Mi Arcus continues its journey, the brand is poised for further growth and innovation. Gian Singh’s leadership and the brand’s affiliation with the Oster Group’s legacy position Mi Arcus as a force to be reckoned with in the kidswear and kids’ furnishing retail sector. The expansion into North India is a testament to the brand’s regional influence, and the potential for future growth remains vast.

In conclusion, Mi Arcus has not only emerged as a retail success story but also as a beacon of quality, style, and innovation in the kidswear and kids’ furnishing segment. Gian Singh’s entrepreneurial vision, coupled with the Oster Group’s legacy, has shaped Mi Arcus into a brand that resonates with the evolving needs of modern families, making it a cherished part of the retail landscape in North India.