Some businesses are born from market research, others from years of planning. And then there are those sparked in the middle of life’s toughest storms. Mr. Sandeep Soni, founder and director of Zensys Chemicals, belongs to the rare breed of entrepreneurs who turned a crisis into a breakthrough — building a company now recognized as one of India’s top names in cleaning chemicals.

The Foundation Years

Sandeep’s professional journey began with ambition firmly in place. After completing his MBA in 2012, he stepped into the corporate world as an Area Sales Manager for a chemical company in Pune. Those early years were more than just a job; they were an apprenticeship in understanding products, customer behavior, and the subtle art of selling solutions rather than just items.

By 2014, his entrepreneurial instincts took over. He launched Syclone Services, a dealership specializing in housekeeping products and chemicals. His approach was hands-on — personally visiting clients, training their staff on proper chemical usage, and offering tailored solutions. Over time, he became a trusted name in the industry, combining technical know-how with a personal service touch.

The Pandemic Pivot

Everything changed in March 2020. The COVID-19 lockdowns brought Syclone Services to a standstill. Like many business owners, Sandeep faced weeks of uncertainty. “It was a time of deep reflection,” he recalls. Seeking clarity, he began reading the Bhagavad Gita, and its teachings inspired him to shift from waiting for recovery to creating his own opportunity.

One day, a thought crystallized — Why not manufacture my own cleaning chemicals? The very next morning, he ordered raw materials online and began experimenting. His background in the industry paid off. Not only did his formulations deliver exceptional cleaning results, but the production cost was significantly lower than market rates. A new path had opened.

Zensys Chemicals is Born

In October 2022, Zensys Chemicals officially launched. The initial product range included housekeeping, kitchen, and car care chemicals. But Sandeep didn’t stop there — the company soon expanded into 108 varieties of room fresheners and diffuser oils.

The USP was clear: multipurpose cleaning products that perform better while costing less. This value-driven proposition quickly attracted clients, and within two years, Zensys was supplying to 26 cities across India.

What truly set the brand apart, however, was its personalized approach. Instead of relying solely on catalogues or samples, Sandeep and his team conducted on-site demonstrations. Seeing the products in action built instant confidence, and training sessions ensured customers knew exactly how to get the best results.

Market Impact and Recognition

In a market often dominated by expensive, single-purpose cleaning solutions, Zensys Chemicals offered an affordable, high-quality alternative. For many customers — from hospitality businesses to offices — this meant maintaining hygiene standards without overspending.

The industry took notice. In March 2024, Silicon India Magazine ranked Zensys among the Top 10 Cleaning Chemicals Manufacturers in India. Later that year, the company earned the title of Company of the Year 2024, with Sandeep’s interview featured in print — recognition that validated both the quality of the products and the philosophy behind them.

Principles and Philosophy

Sandeep credits his success to a set of guiding principles:

• Uncompromising product quality — never cut corners.
• Reliable delivery — a strong supply chain to ensure products arrive on time.
• Strong relationships — building trust with both dealers and customers.
• Competitive pricing — ensuring value without sacrificing performance.

For Sandeep, business isn’t just a career — it’s a passion. “Running a business is like being in love,” he says. “When you love someone, you think about them all the time, you want to be with them, and you give them your best. That’s exactly how I feel about my work.”

Looking Ahead

The next big step for Zensys Chemicals is to enter the retail segment. While the company currently serves mostly institutional clients, retail distribution will bring its products into homes across the country. For Sandeep, it’s a natural extension of his mission to make high-quality cleaning solutions accessible to everyone.

An Entrepreneur Who Leads by Example

When asked about his professional inspiration, Sandeep speaks of Mr. Saurabh Baderia, chairman of The Global Engineering & Management Institute, his alma mater. Sandeep admired his discipline, leadership, and time management — qualities he has sought to embody in his own entrepreneurial journey.

He offers a simple piece of advice to aspiring business owners: choose a field you truly love, learn everything about it, and stay committed through every challenge. As his own story proves, passion combined with persistence can turn even the harshest setbacks into catalysts for success.

From the quiet beginnings of an idea during lockdown to nationwide recognition within two years, the rise of Zensys Chemicals is more than a business story — it’s a testament to resilience, creativity, and the enduring power of believing in one’s own vision.