Founder Magazine
Every entrepreneurial journey begins with a spark of inspiration, an idea, or a passion that drives one toward success. For Keshav Sanam and Mayur Harodia, founders of Nifty Interio Designs Pvt Ltd, the journey began in 2014. This is the story of how two ambitious entrepreneurs transformed their passion for interior design into a renowned business, shaping spaces that reflect individuality, creativity, and innovation.
The Founders: Keshav Sanam & Mayur Harodia
Keshav Sanam, the CEO and co-founder of Nifty Interio, has always had a keen eye for design and a deep appreciation for transforming ordinary spaces into functional, aesthetically pleasing environments. As a self-taught entrepreneur, he harnessed his natural talent and commitment to excellence to craft a successful business that resonates with his vision. Keshav’s story is an inspiring one for anyone who believes in the power of self-motivation and hard work.
Mayur Harodia, the other half of this dynamic duo, brought in his expertise in technological advancements and interior design. With experience in working with esteemed brands such as Asian Paints, Groffr, and Six Pi Edu Pvt Ltd, Mayur’s contribution to the company lies in space planning, innovative design, and the creation of personalized spaces that exceed client expectations.
Together, these two entrepreneurs set out to make a difference in the interior design industry by offering services that combine creativity, cutting-edge technology, and personalization.
Inception of Nifty Interio Designs Pvt Ltd
Founded in 2014, Nifty Interio was born out of Keshav’s growing passion for design and a desire to turn his visions into reality. Nifty Interio, under his leadership, began as a small venture that quickly grew into a full-fledged company specializing in creating both 2D and 3D architectural designs. As the years passed, the company’s portfolio expanded to include a wide range of residential projects, positioning itself as a prominent player in the interior design market.
In November 2016, Nifty Interio was formally established as Nifty Interio Designs Pvt Ltd, a registered entity. Since its inception, the company has successfully completed over 100 residential projects annually, cementing its reputation as one of the most reliable and innovative design firms in the country.
A Business that Impacts Society
Nifty Interio’s impact on society is profound. By transforming homes into personalized, functional spaces, the company not only enhances the living experience for individuals but also plays an integral role in shaping the urban landscape. They understand the importance of creating spaces that are not only visually appealing but also cater to the needs and psychology of their clients. This ability to tailor designs to match the lifestyle, preferences, and personalities of homeowners has set Nifty Interio apart from many of its competitors.
Moreover, by employing over 250 artisans and craftsmen on a regular basis, the company contributes significantly to the economy, providing livelihoods to skilled workers who are an integral part of the interior design process.
Design Specialization and Innovation
At the heart of Nifty Interio’s success is its specialization in both 2D and 3D drawings. The firm’s design philosophy blends creativity with precision, ensuring that every space is not only visually striking but also functional. The ability to create realistic 3D models of spaces before execution allows clients to visualize their dream homes in a way that traditional methods cannot.
Their designs are often characterized by creativity and innovation—two qualities that form the company’s Unique Selling Proposition (USP). Clients seek out Nifty Interio not only for the quality of work but also for the company’s forward-thinking approach to design, blending aesthetics with technology in ways that delight and inspire.
The Problem-Solving Edge
Nifty Interio solves several common challenges faced by homeowners. One of the key issues many clients face is how to efficiently use space while maintaining style and functionality. Nifty Interio’s ability to transform compact areas into expansive, visually pleasing designs ensures that no space is wasted. Additionally, the company’s keen understanding of client psychology allows them to create interiors that resonate on a deeper level, making spaces feel like home.
Whether it’s a cozy living room, a luxurious bedroom, or a multi-functional office space, Nifty Interio’s attention to detail ensures that every design element serves a purpose and contributes to the overall atmosphere of the space.
The Role of Technology in Nifty Interio’s Success
In today’s fast-paced world, technology plays a significant role in every industry, and interior design is no exception. Mayur Harodia, as the technological leader of Nifty Interio, has been instrumental in integrating the latest design software and tools into the business. Through sophisticated 3D modeling and visualization tools, Nifty Interio is able to present designs to clients in a way that offers more clarity and precision than ever before.
This technological edge has allowed the company to streamline operations, improve client communication, and reduce project timelines—ultimately enhancing customer satisfaction.
Overcoming Challenges: The Entrepreneurial Journey
Like every successful business, the path to success was not without its hurdles. However, Keshav and Mayur were undeterred by these obstacles. Both founders are self-driven and exhibit a strong sense of discipline, a trait that has been essential in overcoming the challenges of starting and running a business.
Keshav’s passion for design and determination to make a mark in the interior design world kept him motivated. He relied on his ability to understand and adapt to changing market trends, which proved crucial in gaining and retaining clients. On the other hand, Mayur’s technical expertise and focus on efficiency allowed them to build systems that helped in managing multiple projects simultaneously.
Though Keshav has not faced major setbacks, there were, of course, challenges related to scaling the business and balancing creativity with operational efficiency. Over time, these challenges were overcome through strategic planning, hiring the right talent, and constantly innovating in both design and business operations.
The Role of Client Psychology and Requirements
An essential part of Nifty Interio’s success lies in the company’s deep understanding of client psychology and their individual requirements. Keshav and Mayur recognize that every client has a distinct vision for their space, and the role of the designer is to translate that vision into reality. This customer-centric approach has allowed Nifty Interio to build long-term relationships with clients, many of whom return for future projects or refer the company to their networks.
Understanding a client’s personality and preferences is vital in the interior design business. Whether a client prefers contemporary designs, traditional aesthetics, or something entirely unique, Nifty Interio takes the time to listen and understand before putting pen to paper. This careful consideration and personalized approach make all the difference.
The Future: Expansion and Innovation
Looking ahead, the future of Nifty Interio is bright. The company’s current success is only the beginning of its journey. With plans for expansion into new markets and continued innovation in design, Nifty Interio is poised for growth. The founders are determined to maintain the company’s focus on quality while simultaneously exploring sustainable and eco-friendly design options.
Keshav and Mayur believe that staying aligned with current market trends, such as the growing demand for sustainable architecture and green building practices, will ensure the continued success of their business. The demand for environmentally conscious designs is on the rise, and Nifty Interio is ready to meet this challenge with innovative solutions.
Lessons for the Next Generation of Designers and Entrepreneurs
Both Keshav and Mayur agree that the key to success in this business is patience, creativity, and determination. As self-made entrepreneurs, they emphasize the importance of learning and growing from experiences, both professional and personal. Keshav’s self-motivation and punctuality have been critical to his success, while Mayur’s expertise in space planning and design has been invaluable in meeting the expectations of their clients.
Their advice to budding architects and designers is simple: “Be patient and create things that are truly innovative. Don’t just follow trends—set them.”
The journey of Keshav Sanam and Mayur Harodia is a testament to the power of passion, creativity, and hard work. Nifty Interio Designs Pvt Ltd continues to redefine the standards of interior design, delivering exceptional, tailor-made spaces for clients nationwide. The company’s success story is one that reflects the dedication and perseverance of two entrepreneurs who, against all odds, turned their vision into a reality.
As Nifty Interio moves forward, it will continue to leave an indelible mark on the design world, proving that with the right blend of creativity, technology, and client-centric approach, anything is possible.
