Founder Editor Team
With over two decades of experience in the ever-evolving world of public relations, Sowmya Iyer has carved a unique space for herself as a bold, visionary entrepreneur. She is the Founder and CEO of Clarity Communication, a boutique PR agency, and Bell Jar, an education and training firm focused on building skills for the modern communications industry.
Sowmya’s professional journey is a testament to perseverance, vision, and a commitment to transforming the traditional PR landscape. With more than 23 years in the PR industry, she has worked with a diverse clientele across sectors, helping brands build credibility, trust, and visibility in a highly competitive market.
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The Birth of Clarity Communication
The idea for Clarity Communication was born out of a recurring issue Sowmya observed throughout her career: a persistent gap between what PR agencies promised and what they actually delivered. Often, clients were left underwhelmed or confused due to unclear objectives and unrealistic expectations.
Sowmya established Clarity Communication to redefine transparency and accountability in PR. Her goal was to bridge the communication divide between agencies and clients, offering realistic, measurable outcomes tailored to client needs. This client-centric approach, rooted in honesty and clear strategy, has made Clarity a trusted name in public relations.
Entrepreneurial Spirit and Academic Roots
Sowmya’s entrepreneurial success has its roots in her academic and personal journey. During her final year of high school, she took a bold step by choosing arts as her major, a decision that surprised peers and mentors alike. Defying expectations, she not only excelled in her board exams but secured first place, proving that passion combined with persistence pays off.
Her academic excellence earned her a seat at the prestigious Miranda House, part of Delhi University. Here, she encountered a new world—one filled with intellectual rigor and an elite academic crowd. Adapting to this environment was a challenge, but one that significantly contributed to shaping her resilience, self-confidence, and professional identity.
Building Bell Jar: Empowering the Next Generation
In addition to Clarity Communication, Sowmya founded Bell Jar, an education and training venture aimed at equipping aspiring communication professionals with practical skills. Understanding the dynamic nature of PR, she built Bell Jar to serve as a learning platform that bridges the gap between academic theory and real-world industry demands.
Bell Jar reflects Sowmya’s long-term vision of creating a stronger, more capable talent pipeline for the communications and PR industry in India.
A Woman Leading With Vision
As a female founder in a competitive industry, Sowmya Iyer has become an inspiring figure for many aspiring entrepreneurs and young professionals. Her career highlights the importance of authenticity, continuous learning, and a commitment to closing industry gaps—both in service delivery and in talent development.
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