Bhumika Chauhan
When science joins hands with tradition, the result is innovation that can transform lives. That is exactly what happened when Seema Bharat Kirtane, a pharmacist and mother of two, combined her professional expertise with her personal passion to create Organeey — a herbal skincare brand built on the twin pillars of natural wisdom and modern safety standards.
Seema’s background gave her an unusual advantage. After completing her Master’s in Pharmacy with a specialization in Quality Assurance, she spent more than six years working with respected pharmaceutical companies like Milan Laboratories, Meghmani LLP, Macleods Pharmaceuticals, and Piramal Pharma. These years equipped her with a rigorous understanding of how products are developed, tested, and regulated to ensure safety. While she valued this experience, Seema often longed to use her knowledge in ways that would make a more personal difference to people’s lives — especially women like herself.
The decisive moment came in May 2025, when Seema found herself in a difficult situation. She was struggling to arrange childcare during an important period, and like many Indian women, she was expected to manage everything flawlessly — family, career, and home. That strain forced her to reflect on how women consistently put their own needs last. “I realized that we don’t give ourselves permission to care for our own well-being,” she recalls.
At the same time, she noticed something interesting in her conversations with female colleagues and friends. Skincare, though seemingly a small aspect of self-care, came up again and again as an area of concern. Women wanted solutions they could trust, but found the market lacking. High-end dermatological treatments were beyond reach for many, while the cosmetics available on store shelves were either too harsh, too expensive, or too inconsistent to rely on.
This realization was the spark behind Organeey. Seema envisioned a skincare brand that would bring together the best of both worlds: the time-tested benefits of herbal ingredients and the assurance of modern cosmetic standards. By doing so, she could fill a critical gap and create products that women would feel safe, confident, and happy to use.
What makes Organeey distinctive is its foundation on three values: Purity, Quality, and Empowerment. Purity ensures that every ingredient comes from nature, selected for its proven benefits to the skin. Quality reflects Seema’s pharmaceutical discipline, ensuring rigorous testing, compliance, and adherence to herbal cosmetic standards. Empowerment highlights her mission — making skincare accessible and affordable for everyday women, not just an elite few.
“Women shouldn’t have to choose between safety and affordability, or between tradition and science,” Seema says. “With Organeey, I wanted to show that you can have all three — products that are natural, safe, and within reach.”
Since its launch, Organeey has been quietly but steadily making waves in India’s skincare space. At a time when “clean beauty” is often treated as a marketing slogan, Organeey brings authenticity by staying rooted in India’s herbal heritage. Products are toxin-free, cruelty-free, and formulated specifically for Indian skin types. This relevance has resonated deeply with women who had grown tired of one-size-fits-all solutions imported from abroad.
Beyond its products, Organeey represents a broader movement — one where women reclaim self-care as a priority, not a luxury. Seema believes that skincare is not about vanity but about dignity and confidence. “When women feel good in their own skin, they carry that confidence into everything they do — whether it’s in their families, their workplaces, or their communities,” she explains.
Looking forward, Seema plans to expand Organeey’s portfolio while staying firmly anchored to its values. Sustainability is another focus area, with plans to use eco-friendly packaging and promote conscious consumption. She also envisions community initiatives where women can learn about safe skincare practices and share their stories of self-care.
In the end, Organeey is more than a brand — it is a reflection of Seema’s philosophy that science and nature can coexist to create real, meaningful solutions. Her journey from pharmaceuticals to entrepreneurship demonstrates that innovation often arises not from laboratories alone but from empathy and lived experience.
The promise of Organeey lies not just in glowing skin but in empowering women to embrace self-care with confidence, without guilt or compromise. And at the heart of this promise stands Seema Bharat Kirtane — a woman who turned her challenges into an opportunity to build something that matters.
Website : https://organeey.com/
