SRB Media Vision, a design and printing firm based in Pune, has established itself as a leading player in the industry by placing a strong emphasis on creativity and investing in its workforce. The journey behind this remarkable venture sheds light on the factors contributing to its success.
The company, which was initially started by Santosh Khatpe’s father, Suresh Khatpe, in 1979, underwent a revamp in 2008 under Santosh’s leadership. Since then, SRB Media Vision has become highly proficient in offering offset printing services for posters, greeting cards, stickers, and more. Operating from Pune, the company has been effectively serving clients since its inception. Santosh himself is a hardworking, sincere, and enterprising individual who strives to take the business to the next level. Continuing the legacy established by his father is no easy task, but Santosh’s commitment to achieving new goals through the application of new technologies is evident. Recognizing the changes in the industry from his father’s time to the present, he understands the importance of upgrading, staying up-to-date with trends, investing in technologies, and understanding consumer requirements. With Santosh at the helm, SRB Media Vision has gained a new owner who guides it to new heights with a modern outlook.
SRB Media Vision is renowned for its ability to provide quality products at competitive prices, along with excellent service. Despite the market being saturated with sign-board makers, printers, and designers, the service provided by Santosh and his team stands out from the crowd. The company’s focus lies in unique design, superior materials, competitive pricing, and timely delivery, which keep it afloat amidst its competitors. In today’s business landscape, printing, designing, and sign-boards have become essential elements for almost any company. They are used to promote brands, advertise products and services, and guide customers to the right locations. With advancements in technology, printing, designing, and sign-board production have become more accessible than ever before. SRB Media Vision assists its clients with modern printing methods, enabling faster turnaround times for large orders and more cost-effective production for smaller runs. With a team of expert designers, technicians, and operational staff, Santosh effectively manages the business, leading it to conquer the market.
Santosh draws significant inspiration from his father’s work. Having closely observed his father’s diligent efforts in single-handedly managing the business since his childhood days, Santosh learned all the tricks of the trade from him. The early days were filled with challenges, including a lack of skilled workers, insufficient funds, and numerous loss-making assignments. During his entrepreneurial journey, Santosh realized the importance of retaining skilled workers who turned out to be the backbone of his venture. They were valued, provided with support, and offered financial assistance to continue their association with SRB Media Vision. In order to remain competitive in the market, Santosh also implemented machinery revamping measures.
Santosh firmly believes that there is no substitute for hard work and consistency. He understands that passion for one’s work is the key to taking care of the rest. Additionally, comprehending client needs and incorporating their perspective into the design process is essential for striking the right chord. In this field, creativity plays a crucial role in offering new and unique concepts to clients, which is a fundamental aspect of customer retention. Maintaining good relationships with clients further generates more business through positive word-of-mouth.
Santosh’s humble nature, business focus, and customer-centric approach have propelled SRB Media Vision to new heights and ensured a promising future in the printing and designing domain.