Founder Editor Team
In the dynamic landscape of personal care, where innovation meets essential needs, Plus stands out as a trailblazer in the feminine hygiene and period care domain. Founded in 2018, this Chennai-based brand has redefined the standards for modern menstrual care. The brainchild of Prince Kapoor, an ex-investment banker from Spark Capital, and Ketan Munoth, an MBA graduate from NMIMS with previous experience at Hindustan Times, Plus has become synonymous with quality, innovation, and a commitment to women’s well-being.
Entrepreneurial Synergy: The journey of Plus began with the dynamic collaboration of Prince Kapoor and Ketan Munoth, two visionaries with diverse backgrounds but a shared passion for making a meaningful impact in the personal care space. Prince, armed with his financial acumen and experience as an ex-investment banker, brought strategic foresight to the table. On the other hand, Ketan, with his business education and prior stint at Hindustan Times, brought marketing prowess and consumer insight.
Founding Principles: At the heart of Plus lies a commitment to providing modern and effective solutions for feminine hygiene and period care. Recognizing the evolving needs and preferences of contemporary women, Prince and Ketan envisioned a brand that goes beyond conventional offerings. Their goal was to create a line of products that not only addressed the practical aspects of menstrual care but also embraced the importance of comfort, sustainability, and overall well-being.
Innovation in Feminine Hygiene: Plus disrupted the traditional narrative of feminine hygiene products by introducing innovative and thoughtfully designed offerings. From biodegradable pads to eco-friendly packaging, the brand carved a niche by aligning its products with the growing environmental consciousness of consumers. Plus products are not just about functionality; they embody a commitment to sustainability and a forward-thinking approach to personal care.
Financial Acumen Meets Consumer Insight: Prince Kapoor’s background as an ex-investment banker played a pivotal role in the strategic growth and financial stability of Plus. His understanding of market dynamics, investment strategies, and financial management ensured that the brand not only met but exceeded industry standards. Ketan Munoth, with his experience in marketing and consumer behavior, brought a nuanced understanding of what resonates with the target audience, enabling effective brand positioning and communication.
Brand Recognition and Market Presence: Since its inception, Plus has rapidly expanded its market presence and gained recognition as a trusted and innovative brand in feminine hygiene. The brand’s commitment to quality and sustainability has resonated with consumers, establishing Plus as a go-to choice for modern women seeking reliable and eco-conscious period care solutions.
Corporate Social Responsibility: Beyond business success, Plus, under the leadership of Prince and Ketan, has actively embraced corporate social responsibility. The brand has been involved in initiatives promoting menstrual health awareness, education, and access to menstrual hygiene products for women in underserved communities. This commitment to social impact aligns with Plus’s ethos of making a positive contribution to society.
Looking Ahead: As Plus continues to flourish, the entrepreneurial journey led by Prince Kapoor and Ketan Munoth serves as an inspiration for aspiring entrepreneurs. Their ability to blend financial acumen, marketing savvy, and a genuine commitment to addressing a crucial aspect of women’s health has positioned Plus as a beacon of innovation in the feminine hygiene industry.
Conclusion: In the narrative of Plus, the convergence of financial expertise and consumer-centric insight has given rise to a brand that transcends the ordinary. Prince Kapoor and Ketan Munoth have not only founded a successful business but have championed a cause – redefining feminine hygiene with a blend of innovation, sustainability, and a genuine concern for women’s well-being. As Plus continues to make strides, its story stands testament to the transformative power of entrepreneurial synergy.
