Founder Magazine Team
Inception and Vision: Unconventional Thinking Takes Flight
In 2010, Neilesh K Talreja’s entrepreneurial journey began with a dream to create an advertising agency that defied conventions. With a burning desire to craft value and a passion for turning challenges into opportunities, he founded UCID – Unconventional Crafts, Ideas & Digital. From the outset, Neilesh envisioned UCID to be a partner for clients, unlocking their potential through innovative solutions and strategic thinking.
UCID’s Unique Value Proposition: Innovation and Sustainability
UCID’s rise to prominence was fueled by its commitment to innovation and sustainability. Armed with a belief in the power of unconventional thinking, the agency developed a unique approach to brand management. Their workshops, such as Brand Discovery, Mission to Milestones, and Brand Experience Management, allowed clients to envision internal strategies and execute plans effectively.
In line with its visionary philosophy, UCID embraced sustainability and social impact projects. By positively affecting society and the environment, the agency showcased its dedication to creating a better world through creativity and advertising.
A Vibrant Culture of Creativity and Well-being
UCID’s culture mirrored its vision, fostering an environment of learning, passion, and creativity. The agency’s leadership recognized the significance of mental well-being and regularly organized bi-monthly workshops in various creative media, from ceramics to film, to boost positivity and motivation among the team. By celebrating uniqueness and providing a platform for expression, UCIDians thrived in an atmosphere of constant growth and exploration.
Client Success and Trust: Partners in Possibility
UCID’s passion for its clients’ success resulted in lasting partnerships with some of the biggest names in the industry. Over 100 clients, including Kotak Mahindra Bank, JSW Steel, and Fino Payments Bank, have benefited from UCID’s creative prowess and strategic solutions. The agency’s ability to align brands with customer needs and create a genuine brand love cemented their position as trusted partners in possibility.
Weathering the Storm: Navigating the Pandemic with Resilience
Like many others, UCID faced the challenges brought on by the pandemic. With business dropping significantly in some months, Neilesh faced a difficult decision. Rather than laying off employees, he made the bold move of letting go of the office space and distributing furniture and equipment to employees’ homes. Support sessions and community outreach ensured that the team remained united and resilient during trying times.
Leadership: A Beacon of Creative Energy
At the heart of UCID’s success lies the visionary leadership of Neilesh K Talreja. He embodies the essence of Ubuntu, instilling a culture of creative confidence and growth within his team. With a clear vision and insatiable curiosity, Neilesh spearheads the agency’s pursuit of bold ideas and extraordinary results. For him, modern leadership means being an energy manager, creating an environment that nurtures free expression and personal growth.
Success Redefined: Happy Teams and Client Trust
UCID’s definition of success transcends mere financial accomplishments. For them, true success is manifested through the happiness of their team and the unwavering trust and support of clients. Avoiding the need for hard selling, the agency’s focus on fostering long-lasting relationships and providing exceptional value sets them apart in the industry.
An Expanding Horizon: Global Outreach and Social Impact
With its unwavering commitment to innovation and sustainability, UCID’s journey is far from over. The agency has expanded its operations globally, with a new office in Atlanta, USA, and plans to explore opportunities in Dubai and beyond. A specialized team focusing on UN ESG goals allows UCID to make substantial contributions to society, the environment, and governance.
Words of Wisdom: The Path to Entrepreneurial Success
Aspiring entrepreneurs can draw inspiration from Neilesh’s remarkable journey. He emphasizes the importance of being ready for anything, walking together as a team, and creating a platform that invites others to join in the pursuit of a shared vision. Practical learning, stepping outside one’s comfort zone, and building a constructive self-image form the foundation of a successful entrepreneurial career.
UCID – Where Unconventional Thinking Meets Strategic Solutions
From its humble beginnings to its current status as a trailblazing advertising and digital agency, UCID has exemplified the power of unconventional thinking and strategic creativity. By putting clients first and fostering a culture of learning and well-being, UCID continues to pave the way for brands to soar to new heights. The agency’s commitment to innovation, sustainability, and social impact ensures that they leave a positive mark on the world, creating a legacy of creative brilliance and strategic success.
